Social Media Generation: Myth

/, Social media/Social Media Generation: Myth

Social Media Generation: Myth


With social media firmly established as a must have in the marketing toolbox, there is a persistent misconception that social media only appeals to those in their mid-thirties and younger.  This is a myth!  In fact, Boomers and seniors make up one third of social media users. That’s far to big a number to be ignored.  Boomers and seniors combined are spending close to $7 billion a year in online shopping. Take a look at your social media strategy and ask a few questions.

  • Is our marketing appealing exclusively to the younger generations?
  • How can I create ‘ageless’ content?
  • Am I capturing key demographic information from my followers?
  • Can I capitalize on a Boomer or senior trend in the marketplace?
  • What incentives can I use to entice older shoppers?

While it’s true that social media is an integral part of life for most 18-49s, the older generations should not be dismissed.  Many parents and grandparents are active on social media as a way of connecting with old friends, children and grandchildren. I know a few octogenarians who are quite active on Facebook. The snowbirds love it for keeping up connections in multiple locales. Don’t miss out on tapping into this market segment.

By | 2017-04-26T01:08:38+00:00 February 1st, 2013|Opinions, Social media|0 Comments

About the Author:

Cynthia provides a comprehensive array of social media marketing services which encompass the development of your social media marketing plan, social media management, online market research, copywriting for blogs, tracking online social media results and much more.