The hardest part of any social media campaign can be thinking of fresh content ideas. You might have a thorough and structured plan in place, but even the most successful of online marketers struggle for new and interesting posts from time to time.
If this is the case, you needn’t continue to battle on. These five tips will prove to be an important part of your toolkit, and can be the best option on those days when your social campaign is seeming a little bit overwhelming.
Link your content to calendar events
Almost every business out there could link their own activities to calendar events and create a great selling opportunity. Suppose that you sell ladies’ clothes. Valentine’s Day could be a chance to sell your special occasion items, and perhaps run a blog post about how to impress your partner on the most romantic night of the year. If you sell stationery, the start of the academic year is a good time to create a feature about what kids need in their school bags to get the most out of learning.Linking to events such as these will make your posts interesting, useful and topical.
Ask your customers what they want
The simplest of all suggestions, yet arguably the most effective. If you want to create the best posts, just ask your customers via social media channels what they’d like to know about your area of expertise. For businesses with a decent following, it’s likely to provide inspiration for many social and blog updates. It also shows that you’re interested in your customers and are actively trying to meet their needs. In today’s social age, this is vitally important.
Search for news stories that will interest your audience
We’ve already seen a shift over the past year or so towards brands becoming news breakers. A good example of this is Red Bull’s coverage of Felix Baumgartner’s expedition. Look for stories that will be of interest to your target audience, and try to put your own angle os spin on things. This is another argument for the 80:20 rule. In other words, 80% of your posts should add value for your followers, and only 20% should contain promotional content.
Repurpose existing content
One content idea can be presented in almost endless ways. An interview, for example, could be turned into a webinar, an infograph, and much more. Not only does this approach help you to create a greater number of possible updates, but it also helps your content to appeal to more people. Whilst some readers will be happy to work through a long blog post, others would prefer to see the information presented in pictorial format. When you present varied options, you have a great chance of engaging a larger audience.
Get your whole team involved
If you’re the CEO or you work in marketing, you won’t always have the same ideas as team members who work in customer service, for example. Get the team together and ask them what content ideas they think might work. Ask what issues they’re currently dealing with, and what problems, from their perspective, your customers are facing. A pair of fresh eyes can give a much-needed breath of fresh air to your social campaign.
Whenever you’re struggling, just refer back to this guide. These tips should have you unstuck in no time at all.
How do you ensure that you never run out of content ideas? What tips would you share with other marketers?