Social Media Today recently posted an article titled 5 Social Media Metrics To Pay Attention To on the best social media metrics to hone your social media marketing strategy. Knowing which channels are bringing you the most traffic, tracking ROI and sales conversion are among the essentials. How is your time on social media best spent? Which content elicits the best response? Are you coordinating goals and results between your marketing team and your sales team?
And never forget to put the Social in social media! Keep up the conversations and respond to customer feedback.