Sharing is Caring
More Buttons Equals More Sharing. No matter what you put on social media, it will mean nothing if it isn’t shared. The easiest and fastest way to spread information across social media platforms is by using social sharing buttons. Buttons are a way to link every social media outlet like Facebook, Twitter, YouTube, Pinterest, Google + and even email to every post you make on your website. The easier your content is to share across multiple social media platforms, the more traffic it will receive.
The Formula has to be Right
Creating the perfect social media post can happen in just four easy steps. Pick useful content such as how to instructions or lists that people can follow easy and want to share with friends and family. The post has to grab their attention immediately so they read the content, so the headline is equally important. A play on words, a joke, or a pop culture reference can be a good place to start.
An image is also a great image, since images are large and grab people’s attention through scrolling on different social media pages. Having an image also improves your Google ranking and the amount of traffic sent to your content. Images that can be pinned make sharing even easier, since they can be sent with just a click of a button. Use the Pinterest button to add it to Pinterest or as a way to hyperlink to another website or social media account. Sharing on multiple platforms and with friends through email sends the content to an even bigger amount of people quickly
Format is Important Too
Less is more. Getting someone’s attention on social media doesn’t mean long, wordy paragraphs it means short sentences. Put spaces between sentences if the content is short and doing this also helps highlight the link or photo. Formatting a post is just as important as the content, since it is the first impression people have other than the image or title. The title should be in a larger font, and having certain words in all capital letters or in bold font really help get your point across.