Social media is everywhere these days, and it is an important marketing component for any type of business. However, increasing your social media coverage is not something that happens overnight. Search engine optimization is a long process, since the content needs to be added to the Internet, scanned by Google, and ranked against similar content to discover how relevant the content is in a search. Since there are thousands of links in search engines, a link needs weeks or months to rise through the pages to make the first few links of a relevant search. Patience is key, but with a steady stream of content, search engine optimization can be the biggest social media tool for you.
Older Does Mean Wiser
The more content you have, the better. Older content is preferred to a search engine, since older content is a trusted source. So when content from established websites shows up in a search engine, the search algorithm knows that the content is from a trusted source and can be top ranked. Becoming an established website takes time, and is the only way to outrank other links with similar content. Having a steady stream of content is also important, since it will make the search engine think you are a reliable source and rank you higher.
Your Work is Never Done
Social media is constantly changing. Don’t settle for just keeping up with the latest trend. You content should always be changing and also be posted to social media outlets consistently. You can achieve a higher ranking if your content continues to attract more visitors. Google doesn’t need new content, like the link from a website, to be added manually in order for it to be indexed and ranked for search either. Being a trusted site that always adds new content means that Google is ready for you to upload content, and ranks it almost as soon as the content is live.