There is a saying that first impressions are everything. This is especially true with social media posts, since there is so much content posted on the Internet at any given time. The main goal of any social media post is for it to reach as many people as possible. The only have to really achieve this is by making a good first impression. The title, or any wording, or a social media post is what grabs the reader’s attention and brings them to click on the post. Figuring out the best combination of words and keywords to put in your post is the real art of the social media message.
To Keyword or Not to Keyword
Anyone who uses social media knows how important keywords are. These words are not only the core of your posts, but also help relevant readers find your information in the vastness of the Internet. Remember to keep it simple, and get your message across by getting directly to the point. Try to avoid burying the lead or including misleading information in your headline, or people who click won’t be happy. This can also lead to consumers not reading your content or visiting your pages in the future. When choosing keywords to use, always pick ones that are relevant to your content and have good Google search results, or any good search engine results. As long as the keyword is somewhere in the headline, you will have new visitors to your content because it will be searchable in social media and search engines.
The one thing to keep in mind when writing a headline for your content, is too avoid being too specific. If you give too much information away, when customers will be unlikely to click on your content because you have given all the information away. At the same time, it’s important to not over use keywords or stuff them in just to try to get good search engine results. Posting a title with a few words is better than a long sentence, if you pick the correct words for your audience to want the information. Remember not to focus on just the wording or social media outreach when writing content. Try to style your content after things you as a consumer or user would or would want to click on when browsing social media websites.