It’s been said that a picture is worth a thousand words, and when it comes to marketing, that’s certainly true. In fact, according to research conducted by 3M Corporation, the human brain processes visual information 60,000 faster than text. So, while written content is certainly a valuable tool, images are even more powerful. That’s why Instagram is such an important marketing avenue. If you’re not yet leveraging this online network for your business, here are a few tips to get you started.
Strike a Balance – Because Instagram is a social network, it’s important that you strike a balance between fun and business. Don’t bombard your followers with boring images of your products. Instead, use pictures that demonstrate the human side of your business, peppered with a few well-placed promotional images.
Use Relevant Hashtags – Just like Twitter, Instagram uses hashtags to locate and organize visual content. Do some research on the most common and relevant hashtags being used in your industry and include them on all your images to increase the chances of being found.
Grow and Nurture a Following – Don’t just assume people will follow you. Go out and find them. Promote your Instagram on your website, blog and other social networks. Follow relevant individuals and other brands, and engage with them by liking their images. As you do, people will naturally follow suit.
Share Images that Inspire – Depending on your industry, the images you share can promote your brand while also inspiring your followers. For instance, a local restaurant might post images of a delicious special on their menu and include its recipe.
Host Contests – People love to win stuff, so why not host a picture contest on your Instagram page? Encourage users to share a certain type of photo and then hold open voting. This will boost engagement and also promote growth.
Leverage Trends – Look for trending hashtags that are relevant to your brand and participate by sharing your images that relate to the topic at hand. This can increase your brand exposure.
Stay in the Know – Instagram actually has an entire blog dedicated to using its platform for business purposes. Bookmark it and read it often to ensure you’re staying on top of the latest updates.
With 300 million monthly active users, Instagram is a veritable gold mine for marketers. Don’t miss out on this powerful tool that can help solidify your brand and grow your business. Need help? Give us a shout! We can develop a customized strategy to make your company stand out from the competition and achieve ongoing success, both online and off.