There’s no question that SEO is still one of the most important aspects of your online marketing strategy. The thing is, this, like many other techniques, has evolved over the years. These changes have made many tactics that were once successful in the past obsolete, and if you’re still practicing outdated methods, you’re wasting both your time and your money. Let’s take a look at 5 of these antiquated SEO techniques that you should stop doing immediately.
Focusing on Keywords – Yes, keywords are still a part of the SEO formula, just not nearly as much as they once were. In fact, Google has made a marked shift in its algorithm that places much more weight on the quality of content versus the number of keywords. The fact is, keyword stuffing makes for lousy content, so focus on producing valuable, readable content with a few well-placed keywords.
Maximizing Links – It used to be that the more links you had directing to and from your website helped you rank higher in the search engines. Along with the quality shift, Google now only gives credence to links that are to authority sites. In fact, if your content is filled with links to low-ranking or otherwise questionable websites, it’ll have an impact on how your own site ranks, so stick to quality over quantity when it comes to links.
Increase Number of Pages – There’s still a mistaken belief that the more pages a website has, the better it will perform in the search engines. This is simply not true. That’s because in order to increase the number of pages, many businesses resorted to filling them with low-quality or irrelevant content, which has the opposite effect on ranking. It’s ok to have as many pages as your site needs, but only if they’re relevant and populated with quality content.
Get Listed in Every Possible Directory – Getting your website listed in as many online directories as possible used to help ranking, but for the past few years that hasn’t been the case. To the contrary, Google has actually started to crack down on this practice. Some directories are ok, but make sure they’re authoritative and relevant to your field.
Discounting Social Media – Back in the day, the crux of SEO was links and keyword-rich content. Nowadays, the more socially popular a brand is, the better it tends to rank in the search engines. That means social media marketing is important for more than just connecting with your customers. It can also directly affect how many new ones you reach. (If you’re not sure where to begin, don’t worry – we can help you with this!)
If you’re currently engaging in any of these outdated practices, it’s time to freshen up your SEO strategy. By eliminating these things from your tool box, you’ll start to see better results before you know it!