Did you know that there are 302 million active monthly users on Twitter? Furthermore, according to MediaBistro, 67% of Twitter users are more likely to buy from a brand they follow and 79% are more likely to recommend a brand they follow on Twitter. What does this mean for your business? Well, simply put, it means that if you’re not yet leveraging this powerful marketing tool you could be missing out on new leads and referrals. That said, here are 5 ways you can start using Twitter today to benefit your small business.
Use Twitter’s Advanced Search – Many small businesses that are using Twitter to successfully land new customers swear by the platform’s advanced search feature. This lets you conduct extremely in-depth searches for any tweets containing designated keywords, phrases and even geographical location. This can help match you with people who are specifically looking for your product or service.
Use Hashtags – If you don’t already know, hashtags are the words or collections of words that are preceded by the # symbol. For instance, tweets about small business topics often include #smallbiz. Users can search by these hashtags to quickly find the content they’re looking for. Take advantage of this by learning what hashtags are popular for your particular niche and then use them in your tweets.
Use Tweets as Testimonials – We mentioned how powerful Twitter can be for word-of-mouth advertising, so why not leverage this to its fullest potential by using positive tweets about your brand as testimonials? You can do this by embedding the tweets right onto your website. Furthermore, since an embedded tweet links back to its source, prospects will be able to verify its validity.
Streamline Customer Service – Not every customer you serve may prefer using social networks for voicing their opinions or seeking assistance, but a good chunk of them will. Twitter provides an excellent avenue for customer service because it’s instant and consolidated, which makes it much more efficient to handle incoming inquiries, requests or complaints.
Recruit Top Talent – As your small business grows, chances are you’ll be looking to hire new employees. Twitter provides a great tool for reaching the masses, announcing your needs and locating qualified candidates. Best of all, it doesn’t cost you a dime. Simply tweet about your open positions and include the appropriate hashtags and wait for the resumes to start rolling in.
Of all the social networks, Twitter is one of the most powerful for small businesses, provided you know how to use it to your advantages. Put these best practices to work for your company and start reaping the benefits today. Still need assistance? No problem. Just give us a call. We can develop a customized Twitter strategy that will turn your social networking into a successful lead generating machine.