The goal of SEO is to enhance your site so that when a prospect does a web search for your particular product or service, your brand will appear at the top of the list, thereby improving the chances of landing a new customer. The problem is, with Google regularly changing its algorithm for ranking websites, it’s easy to get confused over how to get your business website to perform at its best. To demystify the process, here are 4 simple things that you can start doing today to improve your website’s ranking.
Focus on creating fresh, relevant and high quality content.
First and foremost, Google has made it abundantly clear that it places a huge weight on the quality of content a website contains. This is a marked change from the old methodology, which focused primarily on keyword density. Now, it’s about establishing your brand as a trusted authority by producing content that your clients and prospects will find valuable. Developing regular, quality content (i.e. 2 or more blog posts per week) can dramatically increase your site’s ranking.
Make sure your website is mobile friendly.
A few months ago, Google announced that it was going to virtually de-rank any existing websites that were not deemed to be “mobile friendly.” If you’re not familiar with this term, it basically refers to websites that can be viewed and navigated easily on any device. So, whether you’re looking at a web page on your computer screen or your smartphone, the experience is the same. With these recent changes, having a mobile site has gone from being an option to an absolute requirement if you want to be found on the search engines, so make sure this is taken care of. (You can check the status of your site here: https://www.google.com/webmasters/tools/mobile-friendly/)
Link to credible sources and get others to link back to your site.
Another important component of Google’s algorithm is links – that is, links coming into your site from other sites as well as outgoing links found throughout your own web pages. It’s important to note, however, that not just any link will do. If the links you’re including within your content are to sites that are ranked poorly or that Google considers to be of lesser quality, it could negatively impact your own ranking. To that end, only include links to relevant, quality sites. Likewise, only allow backlinks from sites that are in good standing with Google.
Participate in guest blogging opportunities.
Writing guest posts for other blogs that already have a decent following can help lend more credibility to your own content, which can move your site up in the rankings. Similarly, inviting others to guest blog for your site will help you establish collaborative relationships with other professionals. It’s kind of the “you scratch my back, I’ll scratch yours” concept. The more you create and foster these types of relationships, the better your website will perform over time.
There are plenty of other methods you can apply to get your site ranked as high as possible in the search engines, but these four should at least help to get the ball rolling. The more effort you put into the process, the more your hard work will pay off in the way of more leads and additional growth for your business.