It’s a pretty well-known fact that one of the biggest components of search engine ranking is fresh content. It’s also one of the most effective ways to engage existing and prospective customers. The problem is, coming up with new content on a regular basis can be challenging – especially if you’re juggling dozens of other things for your business. The good news? There are things you can do to take old content and make it brand new again. Here are a few techniques to get you started.
Turn a Research Report into an Infographic – Did you recently put together a bunch of interesting statistics and craft them into a blog post, article or research paper? Why not go through, pull out the relevant data and create an eye-catching infographic? Bonus – infographics are super share-worthy, so you may even get some more traction than you did originally.
Turn a Recorded Webinar into a Video – Your existing customers may have attended your recent webinar, but what about those that may be visiting your site months or even years down the road? Repurpose your content from webinar form into a video tutorial on YouTube or Vimeo and then give it a home on your website.
Turn Informative Blog Posts into an eBook – Have a bunch of blog articles about the same or similar topics? Why not transform them from individual posts into a nicely packaged eBook? Visitors can then get all the information they need in one convenient location and you’ll likely get some additional traffic to your site as a result.
Turn Internal Data into Case Studies – You are awesome at what you do, and your customers are singing your praises. Take that positive feedback and impressive results and tell a story through a case study. For instance, if your product or service saved customer ABC from a certain headache, crafting a case study about it can help show new prospects why they should consider doing business with you too.
Turn FAQs into Blog Posts – Think about what your customers and prospects ask most frequently about your product or service. You’ve probably already addressed these things in an FAQ section on your website. Now, turn these questions and answers into blog posts to expand on them and provide your audience with something they truly find useful.
Turn Popular Written Topics into Podcasts – Are there certain hot topics you’ve already covered in a blog post or article? Repurpose that informative content from the written to the spoken word by recording a podcast. As a bonus, your audience can consume audio recordings when they would otherwise not be able to read, such as while driving or exercising. It’s also a great way to add some variety to your content library.
When it comes to online marketing, content is still king. Coming up with fresh material on a regular basis however can be challenging. By being creative, and applying some of the above ideas, you can breathe new life into your old content while also saving time and aggravation.