The goal of social media marketing is to reach as many prospects as possible in the most efficient and cost-effective way. Getting others to share your content can help you achieve this goal. Think about it. The average person on Facebook has 200 friends. If even ¼ of the 1,000 fans on your Facebook page share your content with their own networks (250×200), your brand will instantly be exposed to some 50,000 people. So how can you create content that is more likely to be shared? Here are a few ideas.
Do your research. Don’t just throw stuff at the wall and hope something sticks. Take the time to see what types of content others are sharing and that is getting the most attention. Study your competitors and learn what’s working best for them, then try your own hand at something similar. Also, pay attention to what’s being talked about most at the moment and see if you can capitalize on that. Sites like Buzzsumo provide insight into what’s trending on social media.
Make it valuable. People will be more likely to share the content you’re producing if they find it valuable. This can come in many different forms, whether it’s a how-to video tutorial, a blog post containing tips and tricks, an informative infographic or a funny meme that entertains and is relatable. Vary your approach and measure results to see what types of content seem to perform better, then focus your efforts on these areas moving forward.
Make it worth their while. Like it or not, we live in a “what’s in it for me” world. If you want people to share your content, sometimes offering something in return can be very effective. For instance, offering entries for a free product, service or other prize in exchange for shares can be enough to get more people talking about your brand with their own networks.
Don’t be afraid to ask. Most of the people who like or follow you on social media do so because they know, like and trust your brand. Don’t be afraid to leverage that relationship by asking for some help spreading the word from time to time. For instance, if you’re making an announcement or looking for feedback, ask your community to help you by sharing with their own networks. You might be surprised by how many will gladly lend a hand.
Be real and maintain your reputation. Above all, people aren’t going to want to share your content if they don’t trust your brand. Social media is about making real connections and fostering relationships with your prospects and clients. Ongoing engagement is key. So is maintaining a reputation that is viewed in a positive light.
Are you happy with the level of engagement you’re achieving on your social media profiles? Could you use a little assistance with developing and implementing a strategy that will get you a greater number of likes, comments and shares? Give us a call today and let’s discuss how we can help.