You’ve probably heard dozens if not hundreds of times how social media marketing can help you reach and connect with more customers. But when it’s done right, SMM can bring a number of other benefits to your business – many of which might surprise you. If the traditional perks of social media aren’t quite enough to convince you it’s worth your time, perhaps these will change your mind.
Instant Feedback – As a savvy business leader, you’re well aware of the importance of constant improvement. Whether it’s tweaking an existing product, developing something new or offering an additional in-demand service, the best way to succeed is to determine what your target audience wants. Social media provides the opportunity to gather instant, real-time feedback from your customers and prospects.
Increased Traffic – Driving people to your website through traditional marketing efforts, such as SEO, can be challenging. By leveraging your social networks, on the other hand, you can increase your results ten-fold. Sharing links back to your blog or other resources on your website will help bring your fans and followers one step closer to converting.
Competitive Advantage – Believe it or not, there are still a good number of small businesses that aren’t yet harnessing the power of social media for their marketing efforts. You can take advantage of this by creating and maintaining a strong, positive presence on those platforms where your target audience is most likely to spend their time.
Brand Recognition – The goal of any marketing campaign is to generate as much brand awareness as possible. The problem is, accomplishing this through traditional methods comes with a hefty price tag. Social media marketing, on the other hand, is incredibly affordable yet also highly effective at establishing that connection between your brand and your customers and prospects.
Humanization – Last but not least, social media provides a unique yet incredibly powerful vehicle for not just connecting with your customers and prospects, but doing so on a more personal level. In an increasingly digital age, consumers are craving human interaction. By engaging with your fans and followers socially, you’ll demonstrate the human side of your brand, something that fosters loyalty and repeat business as well as valuable word-of-mouth marketing.
Of course, these are just a handful of the many benefits the right social media marketing strategy can have for your business. All it takes is the right plan, a little creativity and a commitment to getting consistent results. Could your SMM efforts use a little boost? Contact us today and let’s discuss how we can help!