Without a doubt, social media remains one of the most effective, affordable tools for marketing a small business. Yet, there are still a number of myths and misconceptions floating around that are causing some otherwise savvy professionals to continue to question its validity. As a result, they’re missing out on all the incredible benefits that SMM has to offer. We wanted to set the story straight once and for all by exposing five of the most common untruths still being perpetuated today.
Social media is just for fun.
Despite the fact that organizations of every shape, size and industry are currently leveraging the power of social media for marketing their products and services, a good number of business professionals are still under the impression that social media platforms are strictly for casual, personal use. To the contrary, 72% of online users are active on social media and 92% of marketers credit social with getting their businesses more exposure. So, no, it’s not just for connecting with friends and family. Social media is also an incredibly powerful tool for connecting with your customers and prospects.
There are just too many networks to worry about.
True – there are quite a few social networks to consider, but that doesn’t necessarily mean you have to dominate them all. In fact, spreading yourself too thin will likely result in less-than-stellar returns anyway. The key is to figure out which platforms your target audience is most likely to spend their time on and then focusing your efforts on mastering only those networks. This will increase your odds of reaching ripe prospects so you can optimize your time and budget.
It requires a constant supply of fresh content.
We’ll be the first to admit that we subscribe to the “content is king” theory, however, that doesn’t necessarily mean you have to write 10 blog posts a week in order to be successful on social media. Actually, one of the nicest things about social networks is the valuable connections you can make with other businesses. Sharing the content of others provides the ability to tap into additional resources and supply your fans and followers with a more robust variety of content. It’s also a great way to establish and strengthen mutually-beneficial relationships.
There’s no way to measure ROI.
There’s nothing more frustrating than dishing out good money to market your brand only to determine it’s nearly impossible to measure how that particular campaign performed. Any good business person understands the importance of tracking and measuring return on investment. That’s why many still shy away from social media. The truth is, analyzing social media campaign performance is absolutely doable. In fact, most platforms feature their own in-depth insight tools. Additionally, Google analytics can also be leveraged to gain clarity and help hone your strategies moving forward.
It takes too much time and I’m too busy.
Running a successful business is no joke. It takes blood, sweat, tears and yes – a lot of time. Because of this, many business owners feel that there simply isn’t enough left in the tank to stay active on social media. Actually, with the right strategy, managing your social media accounts doesn’t have to take up a ton of valuable time. And, of course, there are also other options to consider, like delegating or outsourcing the work to a professional. It doesn’t matter who does it, as long as it’s done.
Have you bought into any of these myths? If so, it’s time to rethink your approach and look at SMM from a new perspective. Need help? That’s what we’re here for. Give us a call today to get started.