At last check, 34% of marketers have listed Twitter as a tool that has successfully generated leads for them. And with 320 million monthly active users, there’s no question that the Twitter platform is valuable for business marketing. More specifically, if used right, Twitter can actually help increase your product sales. If you’re looking to leverage this platform for more than just brand recognition, but to also boost revenue, here are 5 powerful tools that will help you do just that.
Focus on Local Prospects – For most small businesses, the most valuable traffic comes from a certain geographical area. The more targeted your advertising efforts, the better the chances of reaching those prospects who happen to live or work close to your business. Tools like audiense allow you to use Twitter to specifically target customers within certain designated locations, thereby improving your chances of conversion.
Incentivize with Coupons – Who doesn’t love a good bargain? Now you can use Twitter to draw your prospects in and convert them into paying (or repeat) customers. All you have to do is use a coupon generator, such as TwtQpon. Their coupons are fast and easy to make, and they can be used for both online and in-store purchases. This is also a great way to generate more engagement.
Identify and Target Your Best Followers – Generally speaking, the more engaged a prospect or customer is with your brand on social media, the more likely they are to A.) buy your product and B.) encourage others to do the same. Thanks to online tools like SocialRank, you can now quickly and efficiently identify these important followers and target them specifically for optimum results.
Auto-Tweet with Images – Studies have shown that tweets with images get 18% more clicks, 89% more favorites and 150% more retweets. Without a doubt, you should be leveraging these statistics in your Twitter marketing efforts. To make things easier, you can use an auto-tweet application, like Twibble, to schedule your tweets so they post at the ideal time and include featured images that get better results.
Delve into Analytics – Of course, the best way to improve your performance on Twitter is to regularly analyze results and tweak your approach accordingly. Twitter has its own analytics dashboard, which allows you to determine what types of tweets received the most engagement so you can duplicate and improve on those efforts.
If you’re active on Twitter and are hoping to use the platform to generate more sales for your business, incorporating these tools can help you achieve this goal. Need more help? Give us a call. We’d be happy to assist!