Many small businesses find the process of managing social media profiles daunting. With so many platforms to choose from and new and improved features being rolled out seemingly on a daily basis, it can be hard to keep up – especially when you’re trying to focus on other things, like growing your business. The good news is, with the right plan in place, this piece of the marketing puzzle doesn’t have to be so complicated. Here’s how to develop a practical yet highly effective social media strategy that will be virtually painless to maintain.
Define Your Audience – You can’t optimize the time you spend on social media unless you first understand who your ideal prospects are and, more importantly, what the best ways are to reach them. Not only will this help you define your message to be most compelling, but it will also eliminate the need to be present on every single social network.
Focus Your Efforts – Once you know which networks are most likely to reach your target audience, focus on them and ignore the others. Ever hear the term, “Jack of all trades, master of none?” This is a common trap that many small business owners fall into when it comes to social media. By focusing your efforts only where they will net the best return, you’ll save time and improve results at the same time.
Create Content – This may seem like a monumental task, but in reality it’s not – provided you approach it from the right perspective. Content creation doesn’t have to involve hours upon hours of writing. In fact, things like blogging and even creating short video clips can be done without a huge investment of time and energy. It’s all about setting aside a small portion of your schedule and making sure you’re consistent.
Use Time-Savers – You have a lot on your plate, not the least of which is maintaining an active presence on social media. The good news is, there are plenty of tools available to you that are designed to make social marketing much more efficient. Try using a scheduling application, like Hootsuite, to plan out your posts for the day. That way you won’t have to remember to update throughout the day.
Measure Your Results – Yes, this will take an investment of time, but doing so can actually save you time and effort in the long run. Set certain intervals and schedule regular analysis of how your social strategies are working. This will help you identify trends – both positive and negative – so you can further modify and improve your approach for better results going forward. Social media marketing doesn’t have to be a chore, provided you keep the right mindset and plan accordingly.
The tips listed above can help you develop, implement and maintain a consistent and effective social media initiative that will help you further grow and manage a successful small business.