It’s hard to believe that 2016 is already drawing to a close, but as we look forward to the coming months, it can be helpful to have an idea of where things will be heading, particularly in the ever-changing realm of social media marketing. To help you prepare accordingly, here are five trends we believe will be changing the face of SMM over the next year or so.
Live video will continue to gain traction.
59 percent of today’s consumers say they prefer to watch a video over reading text. Furthermore, 80 percent say they recall a video they’ve watched over the past month and 64 percent say they’re more likely to make a purchase after watching a related video. Like it or not, video has become a focal point of online marketing with live streaming leading the way. This will continue to increase over the coming months, so if you don’t have a strategy in place yet, the time to start preparing one is now.
Artificial intelligence will become more common.
Things like chatbots have been developed as a tool to facilitate intelligent conversation without the need to have a human at the other end. You’ve probably already encountered these on many of the websites you’ve visited recently via the small boxes that pop up offering instant support. The usage of these AI tools will increase as the demand for more real-time engagement continues to rise.
Snapchat will continue to grow.
If you’re not yet leveraging the popular photo sharing app Snapchat for your business, you’re going to get left behind in 2017. Currently, the social media giant boasts a daily user base of over 150 million – a number that’s projected to continue to grow over the months to come. Using this platform will be a great tool to deliver high quality, relevant and engaging content to your target audience quickly and easily.
Social influencers will dominate.
Many experts believe that organic traffic on social networks will begin to see a decline in the near future, but the good news is social influencers will be there to pick up the slack. Implementing a strategy like this for your own business is really no different than those celebrities you see endorsing products to their social networks. Over the coming months, focus on identifying key influencers who might be willing to help you spread the word about your products or services.
Social engagement will be key.
Connecting with customers socially will continue to trend upward as more and more consumers will be turning to vehicles like Facebook, Instagram and Twitter to engage with the brands with which they work. Developing a strategy that involves ongoing relationship building and additional avenues to provide customer support will be key in 2017 and beyond. To prepare ahead, start monitoring the conversation of what’s being said about your brand online and get ready to jump in and join.
Starting a new year is always an exciting time for small businesses and with all the changes coming down the pipeline, there’s never been a more important time to invest in a quality social media marketing strategy. Not sure where to begin? Give us a call today and let’s discuss how you can take advantage of the coming trends and position your business for greater success online.