At Firebrand Social Media, we work with a lot of different kinds of clients. Some feel overwhelmed or confused by social media marketing and need education and guidance to point them in the right direction. Others know SMM is important, but simply don’t have the time to invest on their own. When we work with these types of clients, we are able to effectively develop and implement customized social media strategies that will get consistent results. Then there’s the last type of client….
This type of business owner is highly engaged and truly wants to help us with what we do. Often times we will encounter someone who feels they already know the best approach to managing their social media marketing campaigns. They may tell us right up front exactly what kind of content they want posted, how often they want their social media accounts updated and even which platforms they’d like to focus on.
The problem with this is, these approaches aren’t always the most effective or even effective at all. While entirely well intentioned, these types of situations rarely end well. Why? Because successful social media marketing requires a level of expertise that comes only with experience. Each client presents a unique situation for which the right approach must be carefully developed and strategically implemented.
Many business owners come to us with preconceived notions based on what they’ve seen or heard from others in their circle. What they fail to understand, however, is that just because something worked for someone else doesn’t mean it will work for them. SMM isn’t cookie-cutter and there’s no magical formula to follow. It takes in-depth knowledge and the ability to create a strategy that is designed specifically for the business in question.
As a business owner, you know your business inside and out. As social media experts, it’s our job to take that knowledge and apply it to a social media strategy that is tailored to get the best possible results for your business. Social media today is not just tactics. It’s not just creating a few accounts and posting updates here and there. Over the past several years, SMM has evolved into something that requires a purpose and a plan, and these things should be developed by someone who is intimately familiar with the ins and outs of social media. From which platforms to target to what hashtags to use to determining the best days and times to post, we know this because it is our business.
We’ll leave you with one last analogy. When you visit the doctor, you don’t tell him or her which tests to run or how to achieve an accurate diagnosis, right? Working with a social media marketing provider is no different. When our clients allow us the freedom to apply our knowledge and expertise to the development of the right strategies, we are able to achieve the results they want and need. So, if you plan on working with an SMM expert, be prepared to let go and let them do the job you’re paying them to do. In the end, you’ll both be happier and the results will be much better.
If you’d like to learn more about how we can help you leverage social media to grow your business, we encourage you to give us a call. Put our experience and expertise to work for you!