What are your goals for social media? Generating more leads? Fostering better business relationships? Garnering more brand awareness? Boosting sales? Whatever the end goal happens to be, the first step in achieving that goal is making sure you’re optimizing your efforts. In other words, it’s about ensuring that you’re spending the right amount of time doing the right things on the right networks for the best possible results. If you could use some assistance in this area, here are a few key ways to truly maximize your impact.
Let Your Passion Shine – There’s a reason you got into the field you’re in. Why not harness that passion and turn it into compelling content that you can share with your social audience? Let the deep seeded love you have for what you do shine through in your social interactions, whether it’s in the content you produce or curate or how you interact with your fans and followers. Remember that social media is meant to be just that: social, so don’t be afraid to show your human side.
Showcase Your Expertise – Nobody knows as much about [insert your specialty here] as you do, so take advantage of this level of expertise by using it on social media. Not in a bragging sense, but rather in a way that serves to educate your audience. Share your knowledge and provide content that your fans and followers will find value in. Don’t be afraid to let people in on some of your secrets (kind of like we’re doing right now). Position yourself as a trusted resource and it will pay off over time.
Don’t Forget to Have Fun – One way that many businesses fall short on social media is that they take it way too seriously. Yes, you have real goals that equate to serious subject matters, like sales and profits. But your audience doesn’t care about that. They’ve connected with you because they want to experience a relationship that enriches their lives in some way. Mostly, they want to enjoy their interactions with you. So let your hair down, have some fun and allow your personality to shine through.
Be Consistent – You can’t expect to get results out of your social media marketing efforts if you make them an afterthought. To the contrary, you’ll only get out of SMM what you invest into it, so make sure you’re incorporating these activities into your daily routine. People look for consistency and an active presence when they connect with brands socially. Show your audience that you’re there and you’re listening by staying plugged in and engaged.
Give Back – Last but not least, if you want your social media efforts to pay off, you have to make it about your audience rather than yourself. In every post, update or interaction, focus on what will truly add value to those involved. For instance, if you share a link to an article that will help your audience, you add value to their lives. If you take the time to explain why that article matters and engage in a discussion about it, you’ll add even more value, and so on. Always make your activities audience-centric.
Social media can be a great tool for attracting more prospects, promoting brand loyalty and even finding talented employees for your business. Keep the five principles above in mind as you develop and implement your social media strategy and you will be much better able to optimize the time you spend to achieve real, measurable and sustainable results.
Not sure where to begin? Give us a call today and let’s discuss how we can help!