Be very specific about who your target audience is. You cannot be all things to all people.
Who is your audience? Who are you talking to? It’s not as simple as posting things.
Who are you trying to help? Where do they live online? When thinking about this, you need to be very specific. You cannot be all things to all people. If a business is suffering from low engagement on their social profiles, it’s usually because they don’t have an accurate ideal customer profile.
Find your ideal target audience and watch your business grow!