Do’s and Don’ts of Social Media Engagement

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Do’s and Don’ts of Social Media Engagement

These days, social media is the meeting ground where businesses and consumers can come together. These channels are where your prospects and customers will go to share what they love about your products or services and also voice their opinions about what they wish you’d do better. It’s your job to engage with them on a regular basis so you can learn more about what matters most to them and foster those all-important relationships that drive brand loyalty.

That being said, there is a right way and a wrong way to approach user engagement on social media. Let’s take a look at some of those do’s and don’ts below.

Do be authentic. If you want your fans and followers to connect with your brand on a more personal level, you have to take the appropriate steps to demonstrate that there are, in fact, real people behind the wheel. Don’t be afraid to show your human side. Use humor. Be real. It will endear you to your audience.

Don’t be inconsistent. People expect to have the same experience with a brand regardless of when, where and how they interact. That means your tone and voice should be consistent across all social media channels. You can’t be funny on Facebook but robotic and boring on Twitter. Establish the image you want to portray and put it into practice across the board.

Do be timely. 67 percent of consumers now turn to social media to handle their customer service needs. Imagine how well it would be received if every time a customer called into your help line they had to wait hours or even days to get a response. Treat your social channels with the same urgency as your incoming calls.

Don’t ignore negativity. It’s frustrating when someone complains about your product or service, but it’s important to remember that no matter how hard you try, you can’t please everyone all the time. When something negative comes up, don’t ignore it or delete it. Respond promptly, professionally, acknowledge the situation and offer an effective solution.

Do be knowledgeable. One of the best things about social media is that it provides a platform upon which you can position yourself and your brand as an industry expert. Take advantage of this by sharing your knowledge, answering questions and helping to solve your audience’s problems. Over time, people will begin to see you as a trusted resource that they can rely on.

Don’t get in over your head. You may understand the concept of social media, but if you’re not familiar or comfortable with the strategies that drive results, you’re probably wasting valuable time. If you’re not sure where to begin or how to best leverage your social presence to grow your business, don’t be afraid to ask for help. Contact us today and let us help you develop a plan that’ll work for you.

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By | 2017-04-26T01:08:31+00:00 April 14th, 2017|Social media|0 Comments

About the Author:

Cynthia provides a comprehensive array of social media marketing services which encompass the development of your social media marketing plan, social media management, online market research, copywriting for blogs, tracking online social media results and much more.