Not long ago we shared some tips for getting the most out of Facebook’s live streaming feature. But if you’re one of the many business owners who haven’t yet jumped on the bandwagon, either because you don’t feel it’s worth your time or you’re simply not into going live, here are a few reasons you may want to reconsider.
It brings your brand to life.
We’re always harping on the importance of making a personal connection with your customers because, well, it’s super important. Live video provides an easy and straightforward way to do this by allowing your audience to see and interact with the face(s) behind your brand.
It can generate more engagement.
In line with the previous point, since tools like live video allow you to interact in real-time with your customers and prospects, it’s naturally going to lead to higher engagement levels. And we know that Facebook in particular uses engagement as a way to determine how many people will see your content, so it’s pretty important.
It can lead to increased sales.
Using live video to answer questions, address concerns or provide demonstrations of your product or service in action can dramatically increase satisfaction and trust. Both of these things are essential to converting leads into paying customers. So, the more live videos you produce, the more likely you’ll be to land new business as a result.
It will help you better serve your audience.
What’s the best way to keep your target audience engaged and plugged in with your brand? Give them what they want. Live video interactions provide the perfect opportunity to get to know your customers and prospects on a more personal level and gain a better understanding of what their needs, desires and pain points are. This information will allow you to craft more targeted content in the future.
It can help you improve your products or services.
Getting immediate feedback right from the source is invaluable to optimizing your product or service offering, and live video facilitates this. When you can go to your fans and followers in real-time, you can test new ideas, ask for comments and suggestions and just tap directly into your target audience. And when customers see that you’re listening and you care about their opinions, they’ll be more loyal to your brand.
It’s what people want.
According to recent statistics, 80% of consumers say they would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. In other words, live streaming is what your customers want. If you’re trying to reach more people, generate more leads and grow your business, live video is where it’s at.
Have questions or concerns? Not sure where to start with live streaming or another area of your social media marketing? We’re here to help! Get in touch today!