At Firebrand, we share a lot of content about the best ways to leverage social media for your business. It’s equally important, however, to have a keen understanding of what not to do. Otherwise, you could be wasting time and money, only to realize that you’re not achieving the results you’re capable of. Many business owners make mistakes with their social media based on false information they’ve heard that they believe is true. If you’ve fallen for any of the following myths, it’s time to re-evaluate your approach and make some serious changes.
Myth #1 – My customers don’t use social media.
If you market your products or services to an older demographic, you may have fallen for the mistruth that your target audience doesn’t really use social media that much and therefore it’s not really worth your time and effort. According to studies by the Pew Research Center, however, 62 percent of online users aged 65 and older use Facebook, and 76 percent of them visit the site at least once a day. If you’re not using social to position your brand in front of these users, you can bet your competitors are.
Myth #2 – Social media is for posting branded content.
Yes, social media is a great tool for sharing information about your brand, but if you’re focusing solely on sharing content that centers on you, you, you….you’ve probably already lost the interest of the few fans and followers you have left. It’s ok to share content that you produce, such as blog posts, just make sure it’s of value to your audience. And balance things out by curating and sharing content from other sources as well. This will generate much more interest and engagement.
Myth #3 – The more hashtags I use, the more likely my content will be found.
Hashtags are awesome, but there is such a thing as too many. In fact, believe it or not, there’s been quite a bit of research conducted on this subject. What was discovered is that, depending on which platform you’re using, less is sometimes more. For Twitter, the ideal number is around 1-2. Instagram provides a bit more flexibility, with the magic number coming in around 11+. So yes, using hashtags is important for engagement. Just be mindful of how many and make sure they’re relevant.
Myth #4 – My audience isn’t really into video content.
Actually, according to recent numbers, they are. In fact, 4 times as many people say they’d prefer to watch video content rather than reading text, which explains why there are more than 7 billion videos watched each and every day on Facebook and YouTube. Furthermore, 1 in 4 consumers say they’d actually lose interest in a company that doesn’t produce video content. If you’re still not convinced, here’s a recent blog post we wrote on this topic that might just change your mind.
Myth #5 – Messaging apps will drive my customers away.
Many marketers have been slow to adopt messaging apps like Facebook Messenger and Whatsapp because they think their customers would rather use traditional communication methods. The fact is, 42 percent of smartphone users aged 18-29 use messaging apps, as do 29 percent of users aged 30-49. These methods, used in conjunction with traditional ones, allow you to offer your audience more choices for how they’d prefer to get in touch with you. This can drive engagement up and increase loyalty.
Social media is like a living, breathing being. As it changes and evolves, so must your marketing strategies. Being aware of the many misconceptions that could be holding you back from achieving your fullest potential can help you avoid going down the wrong path and allow you to adapt your approach in the right direction.
Could you benefit from a social media audit? Give us a holler today and let’s talk!