Did you know that Google receives over 3.5 billion search queries each and every day? Let’s face it. These days, when people want to find information, they turn to the internet. And that includes looking up businesses. If you want your target audience to find your product or service, you have to take measures to ensure that your brand will appear at the top of the list when they do a search online. One of the most effective ways to achieve this goal is search engine optimization.
Unfortunately, there are a lot of right ways and a lot of wrong ways to approach SEO. If you’re not doing it properly, you could be wasting precious time and money while your competitors are getting all the leads. To find out for sure, take a look at the following five common SEO mistakes and see if you’re guilty of any of them.
Not investing enough into keyword research.
One of the biggest blunders business owners make when working on their SEO is to view keyword research as a quick, simple task. Sure, there are ways you can come up with a list of keywords fast, but whether they actually get you results is another story. Search engines are designed to deliver the best possible results based on the searcher’s intent. Determining the words and phrases that will most likely get your site ranked will take time and effort, but trust us – the outcome will be well worth it.
Forgetting to optimize your home page.
In many instances, your website’s home page is the very first interaction your prospects will have with your brand. That makes it incredibly powerful and influential – but only if it’s optimized for conversions. The fact is, the average visitor will spend just 15 seconds on your site before deciding whether to stay or move on. In other words, your home page doesn’t have to (and probably shouldn’t) say a lot, as long as it’s optimized and compelling.
Failing to optimize for mobile.
More than half of the world’s web traffic now comes from mobile devices. That means there’s a very good chance that the majority of your visitors will come across your site while using their smartphone or tablet. What’s more, Google is now placing preference on mobile-friendly websites. If you’re not optimizing for this shift toward mobile, you are missing out on valuable leads as a result. (Not sure whether your site is up to par? Take the mobile-friendly test to make sure.)
Not focusing on quality.
It used to be that the more keywords a website contained, the better it performed in the search engine results. Not so anymore. In fact, nowadays if you overdo it on keywords, Google might end up penalizing your site. Today’s search engines are much more intuitive than they once were. Now, they focus more on quality of content vs. quantity of keywords. Don’t get us wrong – keywords are still important. But they should only be used appropriately in the context of high-quality content that your audience will find useful.
Not taking advantage of internal links.
Internal linking is a highly effective way to not only keep your visitors on-site longer, but also improve the authority and ultimately the SEO of your website. As you’re developing content, such as blog posts, figure out if there are any other pieces of relevant content on your site that your reader might find helpful. For instance, if we were sharing a post about the importance of social media, we might link back to our Social Formula eBook as an additional resource where applicable. Just be careful not to overdo it.
The one thing that’s great about life is that when we make mistakes, we can use them as an opportunity to learn. If you are guilty of any of the above SEO blunders, don’t panic. Simply make the necessary changes and move forward. Over time, you’ll begin to see the results you are after on a more consistent basis.
And don’t be afraid to ask for help when you need it. If you are struggling with this or any other component of your online strategy, give us a call. That’s what we’re here for!