When businesses first began using Facebook, every post was seen by every fan. Growth was easy, organic and meaningful. Then Facebook realized there was profit to be made – and shareholders to whom they were held accountable – and everything changed. Now, having a post seen by even a fraction of your fans is almost impossible, but we have a few surefire ways to improve your Facebook engagement and visibility.
If you want engagement, give people a reason to comment, like and share what you post. Ask questions. Solicit responses. Request information from people who read your Facebook posts.
Unless you are a major media company, such as CNN or BBC, you achieve positive engagement each day only with your first post. Every additional post will see diminishing returns; with too many posts, you may be completely ignored. One post per day is optimum for brands and business pages.
Include a Call to Action
A call to action can be used to either increase engagement on your Facebook page or drive Facebook traffic to your website. To increase engagement on your Facebook page, ask your fans to share, like and comment. To increase traffic from Facebook, encourage your fans to “click here to read more,” “sign up here” or “join us.” A specific call to action can have a tremendous impact on your level of Facebook engagement.
Images = Engagement
Images are the number-one way to increase engagement. If you post links without an image or choose not to use the Facebook preview image, you might as well not even post. Posts without images are virtually invisible and will not generate the kind of attention you need to achieve better Facebook engagement.
When you share a link on Facebook to someone else’s content, allow the Facebook preview to appear with the image from the link you are sharing or upload an image of your own to accompany the comment you’re making about the content you are sharing. When you are sharing your own material, always upload an accompanying image. If you’re sharing quotes or motivational statements, create memes for them. If you have a collection of images (a new product line launching, an event your team attended), create an album.