Remember when Google+ was first rolled out? It was initially only accessible by invitation only and was poised to virtually wipe Facebook off the map. In reality, it never really gained the traction it was supposed to and as a result, many individuals and businesses alike put it on the back burner (or scrapped it altogether). But there are a number of reasons why Google+ is still relevant and should be a part of your social media marketing strategy. Here are five such reasons that might just make you change your mind.
SEO – The goal of any digital marketing activity is to get your business found online, and because Google just happens to be the most popular search engine, it’s no surprise that content shared on Google+ receives preferential treatment. According to respected industry leader Moz, it appears that Google crawls and indexes content posted to Google+ almost immediately. Faster results and better ranking? Sign us up!
Greater Reach –At last check, the number of people using Gmail (Google’s email service) topped in at more than one billion. Even if you’re not one of them, chances are a good chunk of your contacts are. This stat is beneficial because your Google+ profile will automatically appear in every email you send that’s opened using Gmail. This increases the odds of your contacts connecting with you that way.
Active, Engaged Users – Many people are surprised to learn that despite reports of wavering popularity, some sources cite the number of active monthly Google+ users somewhere around 375 million. Furthermore, Google Communities is reporting the number of new joins they’re receiving on a daily basis as 1.2 million. In other words, people are using this platform and there’s a good chance many of your targeted prospects are among them.
Popular Communities – In the last point we touched on the subject of Google+ Communities, but these groups are so popular that it’s worth mentioning again. Communities are basically just as they sound – groups of individuals who join together over a common topic or subject matter. For instance, there are communities dedicated to everything from technology and SEO to photography and body building. You don’t have to create your own G+ community, but joining and participating in a few can provide ample opportunity to increase brand awareness and reach.
Others’ Success – If you’re still on the fence about whether it’s worth investing your time and resources into building up and maintaining your Google+ profile, why not take a few moments to look at some of the other popular brands and influencers who have achieved great success using the platform? For instance, National Geographic and NASA both have tremendous followings and some great engagement. Take a look and see if you might find some motivation and inspiration to aim for similar results.
Don’t have the time, energy or experience to manage your Google+ account? We can help! Contact us today to learn more.