Previously we shared some creative ways you can leverage Twitter as a marketing tool for your business. But what if you’ve got nobody following you or those that have connected with you rarely interact? Just like Facebook and other social platforms, to get any benefit out of Twitter you must have a certain level of engagement. That said, let’s take a look at 5 simple things you can start doing today to optimize your strategy.
Put in the Work – You’re only going to get out of Twitter whatever you put into it, so if you want to reap the benefits of this powerful tool, you have to be willing to make an effort. That means tweeting regularly, following and interacting with others and sharing quality content. Without these things, you might as well scratch Twitter off your marketing plan altogether.
Optimize Your Profile – Not only should you include the appropriate keywords in your Twitter profile for SEO purposes, but you should also optimize the information you provide so that it will get you the most follows. That means telling visitors exactly who you are, what you have to offer and why they’ll benefit by connecting with you. Ambiguity will get you nowhere.
Drive Traffic to Your Website – The ultimate goal, of course, should always be getting more traffic to your website where people will – hopefully – convert from browsers into buyers. Twitter can help you achieve this goal if you use it properly. Start by sharing your blog content via Twitter and remember to use the right hashtags. And try to include a call to action whenever possible.
Create and Use Twitter Lists – One of the biggest complaints about Twitter that we hear from busy professionals is that it’s too “noisy”. The more people and brands you follow, the more your feed will fill up, making it feel somewhat overwhelming. By categorizing those you follow into specific lists, you can keep better track of what’s being talked about so you can join in the conversation more easily (hence, more engagement).
Keep Things Interesting – People enjoy a variety of content, not just links to blog posts. Balance your tweets with images, infographics and videos. If you’re stumped on what type of content you should share, try going back through your existing items and repurposing them. For example, grab a snippet or quote from a popular blog post and tweet it. Variety is the spice of life, and Twitter is no exception.
Twitter can be a highly effective vehicle for attracting prospects, but only if you’re using it the right way. Apply these five simple techniques to your Twitter strategy and you’ll start seeing better results in no time.
Need help? That’s what we’re here for! Give us a call today and let’s discuss how we can assist with all of your social media marketing needs.