Social media is one of the most powerful tools for marketing a small business. Not only does it provide the opportunity to reach a broader audience of prospective customers, but it’s also affordable, scalable and highly effective. That being said, however, there is still a right way and a wrong way to approach SMM. To help you avoid making the same costly mistakes as other businesses that have come before you, here are a few common blunders to keep in mind.
Mistake #1 – Tooting your own horn.
Yes, marketing is about getting the word out about your brand, but too much bragging will have the opposite effect. The foundation of social media is relationships, so make sure you’re offering much more than just a constant barrage of self-promotion.
Mistake #2 – Not leveraging hashtags.
The hashtag (or # symbol) is a great tool for learning what your audience is talking about. It’s also an important method for getting your content found. Take the time to research what tags are relevant to the content you’re sharing and incorporate them wherever and whenever possible.
Mistake #3 – Not using images.
It may seem simple, but research has shown that social media posts that include images perform better than those with plain text. Take advantage of this statistic by always including an eye-catching photo with your posts and updates.
Mistake #4 – Ignoring what’s hot.
Do you know what’s hot in your industry? What are your customers and prospects talking about? What matters most to them? If you’re not staying on top of the latest trends, how can you effectively position your product or service as the ideal solution?
Mistake #5 – Not having a plan for negative feedback.
Nobody likes to see their business painted in a not-so-flattering light, especially online for everyone to see, but these things happen and social media is becoming the go-to place for complaints. In fact, according to J.D. Power & Associates, 67% of consumers prefer social versus a phone call. Have a plan in place for responding promptly and positively so you can mitigate potential damage to your brand.
Mistake #6 – Not making it a priority.
We know you’re busy, and social media is probably the last thing on your mind, but since it’s probably the first thing on your target audience’s minds, it needs to be a priority. Block out time in your daily schedule so that you remain active and consistent on your social channels. Trust us – it’ll pay off.
Mistake #7 – Spreading yourself too thin.
While SMM should definitely be a big part of your overall marketing strategy, the platforms you use should be chosen strategically if your efforts are going to yield positive results. Not every social network is right for every business and trying to be present on all of them won’t work. Figure out where your target audience spends most of their time and then focus your efforts on becoming a master in those areas.
Are you making any of these critical mistakes? Do you find it challenging or overwhelming to keep up with social media marketing for your business? It may make sense to partner with a professional. Give us a call and let’s discuss how we can assist with all of your SMM needs.