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About Cynthia Cavoto

Cynthia provides a comprehensive array of social media marketing services which encompass the development of your social media marketing plan, social media management, online market research, copywriting for blogs, tracking online social media results and much more.

4 Reasons You Should Work with a Social Media Consultant

By now you’re probably well aware of the importance of establishing and maintaining a strong, positive brand presence on social media. But could you use the help of an outside party? The reality is, SMM isn’t a one-size-fits-all activity, and getting results isn’t always as easy as it seems – especially if you have ambitious [...]

By | 2017-05-12T20:45:01+00:00 May 12th, 2017|Social media|0 Comments

May 2017 Tip: Schedule Your Content for the Week

Are you spending several hours per week looking for and posting your social media content? The best thing you can do is choose one day each week to schedule all of your social media content. This ensures that it is done for the entire week, and allows you to fall into a routine to ensure [...]

By | 2017-05-07T18:41:04+00:00 May 7th, 2017|Tip of the Month|0 Comments

Using Pinterest to Generate More Sales

Did you know that Pinterest currently has over 150 million monthly active users? Perhaps even more interesting is the fact that 93 percent of those users rely on the site to help them plan for and/or make purchasing decisions. From a marketing standpoint, those are some pretty amazing odds, but only if you’re taking [...]

By | 2017-05-04T11:21:25+00:00 May 4th, 2017|Social media|0 Comments

5 Tips for Conducting an Effective Social Media Audit

Now that we are several months into the year, it’s a great time to take a step back and double check to make sure all of the strategies you put in place in January are still firing on all cylinders. This is an important step because without it you could potentially be wasting your time, [...]

By | 2017-04-28T11:27:42+00:00 April 28th, 2017|Education, Social media|0 Comments

Choosing the Right Social Networks for Your Business

These days it seems like there is a new social network cropping up on an almost weekly basis. The problem is, not all of these platforms make sense for your business. In fact, it’s strongly recommended that business owners pick just a few networks to establish an active presence on. So…which ones should you choose? [...]

By | 2017-04-26T01:08:31+00:00 April 20th, 2017|Social media|0 Comments

Do’s and Don’ts of Social Media Engagement

These days, social media is the meeting ground where businesses and consumers can come together. These channels are where your prospects and customers will go to share what they love about your products or services and also voice their opinions about what they wish you’d do better. It’s your job to engage with them on [...]

By | 2017-04-26T01:08:31+00:00 April 14th, 2017|Social media|0 Comments

April 2017 Tip: Facebook Live Tips for Success

#1: Promote Before You Broadcast Facebook Live allows you to target your personal network, the fans of a business page (if you’re an admin), a group, or an event. If you can’t find a group or event to meet your needs, consider starting one. It’s important to let your audience know about your upcoming live [...]

By | 2017-04-26T01:08:31+00:00 April 9th, 2017|Tip of the Month|0 Comments

March 2017 Tip: Discover Your Target Audience

Be very specific about who your target audience is. You cannot be all things to all people. Who is your audience? Who are you talking to? It’s not as simple as posting things. Who are you trying to help? Where do they live online? When thinking about this, you need to be very specific. You [...]

By | 2017-03-10T03:12:39+00:00 March 10th, 2017|Social media, Tip of the Month|0 Comments

Social Media Growth Strategy Series: Building Your Audience on Instagram

With more than 500 million active users, Instagram is a veritable goldmine of opportunity for businesses. But as with any other social network, you can’t be successful unless you’re reaching a big enough portion of your target audience. Whether you’re new to the world of Instagram or you’ve been using the platform but just don’t [...]

By | 2017-04-26T01:08:31+00:00 March 10th, 2017|Social media|0 Comments

Two Latest Updates to Facebook Algorithms and What They Mean for Your Business

Chances are you’re already well aware that Facebook uses algorithms to determine who sees your updates, when and how often. Adding to the challenge of staying in line with these rules is the fact that the formulas being used change on a regular basis. That means that in order to remain relevant and effective, your [...]

By | 2017-04-26T01:08:31+00:00 March 3rd, 2017|Social media|0 Comments

How to Maximize the Impact of Your Social Media Efforts

What are your goals for social media? Generating more leads? Fostering better business relationships? Garnering more brand awareness? Boosting sales? Whatever the end goal happens to be, the first step in achieving that goal is making sure you’re optimizing your efforts. In other words, it’s about ensuring that you’re spending the right amount of time [...]

By | 2017-04-26T01:08:31+00:00 March 1st, 2017|Social media|0 Comments

February 2017 Tip: How Often Should You Post on Social Media?

Ever since the very first professional posted an update on their business Facebook page or sent out that initial introductory tweet, there has been one perpetual question asked: how often should I post? In reality, social media is as much an art as it is a science, and there’s no magic formula that will work [...]

By | 2017-04-26T01:08:31+00:00 February 3rd, 2017|Social media, Tip of the Month|0 Comments