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About Cynthia Cavoto

Cynthia provides a comprehensive array of social media marketing services which encompass the development of your social media marketing plan, social media management, online market research, copywriting for blogs, tracking online social media results and much more.

5 Tips for Standing Out on Social Media

These days just about every business under the sun has a presence on social media. The key to success is finding a way to stand out. Easier said than done? Not necessarily. In fact, with the right approach, you can effectively ensure that your voice is heard, even amidst all the [...]

By | 2017-06-19T16:08:39+00:00 June 19th, 2017|Experiences, Social media|0 Comments

Six Super Cool Instagram Hacks You’ll Want to Try

Instagram is fast becoming a favorite among all the social networks. At last check, some 32 percent of online adults say they use the popular photo sharing platform (compared to just 24 percent on Twitter). Given the marketing potential, chances are you’re probably already leveraging Instagram as part of your overall social media strategy. [...]

By | 2017-06-12T10:57:49+00:00 June 11th, 2017|Social media|0 Comments

5 Valuable Things You Can Learn from Twitter Analytics

One of the most important components of a good social media marketing strategy is leveraging analytic tools to assess and optimize performance. By regularly monitoring how your campaigns are performing, you can more effectively hone them to achieve sustainable, positive results. In 2014, Twitter rolled out its own built-in analytics feature, which has been highly [...]

By | 2017-06-05T15:19:21+00:00 June 5th, 2017|Social media|0 Comments

Everything You Need to Know About Influencer Marketing

Every business owner knows how valuable word-of-mouth marketing is. In fact, it’s been shown that recommendations influence up to 50 percent of purchasing decisions. Social media has made it even easier to generate this type of buzz about your products and services, but in order to do so you must have influencers – that [...]

By | 2017-05-25T21:59:02+00:00 May 25th, 2017|Social media|0 Comments

4 Reasons You Should Work with a Social Media Consultant

By now you’re probably well aware of the importance of establishing and maintaining a strong, positive brand presence on social media. But could you use the help of an outside party? The reality is, SMM isn’t a one-size-fits-all activity, and getting results isn’t always as easy as it seems – especially if you have ambitious [...]

By | 2017-05-12T20:45:01+00:00 May 12th, 2017|Social media|0 Comments

May 2017 Tip: Schedule Your Content for the Week

Are you spending several hours per week looking for and posting your social media content? The best thing you can do is choose one day each week to schedule all of your social media content. This ensures that it is done for the entire week, and allows you to fall into a routine to ensure [...]

By | 2017-05-07T18:41:04+00:00 May 7th, 2017|Tip of the Month|0 Comments

Using Pinterest to Generate More Sales

Did you know that Pinterest currently has over 150 million monthly active users? Perhaps even more interesting is the fact that 93 percent of those users rely on the site to help them plan for and/or make purchasing decisions. From a marketing standpoint, those are some pretty amazing odds, but only if you’re taking [...]

By | 2017-05-04T11:21:25+00:00 May 4th, 2017|Social media|0 Comments

5 Tips for Conducting an Effective Social Media Audit

Now that we are several months into the year, it’s a great time to take a step back and double check to make sure all of the strategies you put in place in January are still firing on all cylinders. This is an important step because without it you could potentially be wasting your time, [...]

By | 2017-04-28T11:27:42+00:00 April 28th, 2017|Education, Social media|0 Comments

Choosing the Right Social Networks for Your Business

These days it seems like there is a new social network cropping up on an almost weekly basis. The problem is, not all of these platforms make sense for your business. In fact, it’s strongly recommended that business owners pick just a few networks to establish an active presence on. So…which ones should you choose? [...]

By | 2017-04-26T01:08:31+00:00 April 20th, 2017|Social media|0 Comments

Do’s and Don’ts of Social Media Engagement

These days, social media is the meeting ground where businesses and consumers can come together. These channels are where your prospects and customers will go to share what they love about your products or services and also voice their opinions about what they wish you’d do better. It’s your job to engage with them on [...]

By | 2017-04-26T01:08:31+00:00 April 14th, 2017|Social media|0 Comments

April 2017 Tip: Facebook Live Tips for Success

#1: Promote Before You Broadcast Facebook Live allows you to target your personal network, the fans of a business page (if you’re an admin), a group, or an event. If you can’t find a group or event to meet your needs, consider starting one. It’s important to let your audience know about your upcoming live [...]

By | 2017-04-26T01:08:31+00:00 April 9th, 2017|Tip of the Month|0 Comments

March 2017 Tip: Discover Your Target Audience

Be very specific about who your target audience is. You cannot be all things to all people. Who is your audience? Who are you talking to? It’s not as simple as posting things. Who are you trying to help? Where do they live online? When thinking about this, you need to be very specific. You [...]

By | 2017-03-10T03:12:39+00:00 March 10th, 2017|Social media, Tip of the Month|0 Comments