/Cynthia Cavoto

About Cynthia Cavoto

Cynthia provides a comprehensive array of social media marketing services which encompass the development of your social media marketing plan, social media management, online market research, copywriting for blogs, tracking online social media results and much more.

March 2017 Tip: Discover Your Target Audience

Be very specific about who your target audience is. You cannot be all things to all people. Who is your audience? Who are you talking to? It’s not as simple as posting things. Who are you trying to help? Where do they live online? When thinking about this, you need to be very specific. You [...]

By | March 10th, 2017|Social media, Tip of the Month|0 Comments

Social Media Growth Strategy Series: Building Your Audience on Instagram

With more than 500 million active users, Instagram is a veritable goldmine of opportunity for businesses. But as with any other social network, you can’t be successful unless you’re reaching a big enough portion of your target audience. Whether you’re new to the world of Instagram or you’ve been using the platform but just don’t [...]

By | March 10th, 2017|Social media|0 Comments

Two Latest Updates to Facebook Algorithms and What They Mean for Your Business

Chances are you’re already well aware that Facebook uses algorithms to determine who sees your updates, when and how often. Adding to the challenge of staying in line with these rules is the fact that the formulas being used change on a regular basis. That means that in order to remain relevant and effective, your [...]

By | March 3rd, 2017|Social media|0 Comments

How to Maximize the Impact of Your Social Media Efforts

What are your goals for social media? Generating more leads? Fostering better business relationships? Garnering more brand awareness? Boosting sales? Whatever the end goal happens to be, the first step in achieving that goal is making sure you’re optimizing your efforts. In other words, it’s about ensuring that you’re spending the right amount of time [...]

By | March 1st, 2017|Social media|0 Comments

February 2017 Tip: How Often Should You Post on Social Media?

Ever since the very first professional posted an update on their business Facebook page or sent out that initial introductory tweet, there has been one perpetual question asked: how often should I post? In reality, social media is as much an art as it is a science, and there’s no magic formula that will work [...]

By | February 3rd, 2017|Social media, Tip of the Month|0 Comments

How to Set up Twitter Cards with Plugins

If you aren’t yet familiar, Twitter cards provide the ability to add rich media to your tweets, linking back to your content. Similar to Facebook, when you link back to a site that has Twitter cards enabled, the tweet will provide the option for viewers to see a preview of the link that includes a [...]

By | January 27th, 2017|Social media|0 Comments

What You Need to Know About Working with a Social Media Expert

At Firebrand Social Media, we work with a lot of different kinds of clients. Some feel overwhelmed or confused by social media marketing and need education and guidance to point them in the right direction. Others know SMM is important, but simply don’t have the time to invest on their own. When we work with [...]

By | January 14th, 2017|Social media|0 Comments

January 2017 Tip: How to Use Twitter Lists for Your Local Business

Twitter can be a powerful social media network to reach potential customers. One of the ways you can stay in touch with those potential customers is by creating a custom Twitter list that includes the profiles of your local business owners. This will allow you to see their tweets easily and interact with them. You should [...]

By | January 3rd, 2017|Tip of the Month|0 Comments

What are Twitter Moments and How Can You Use Them for Your Business?

If you’re not yet familiar, Twitter Moments is a feature that allows users to collect, curate and stitch together a collection of tweets to create a slideshow-like message. For businesses, this provides a whole new opportunity for engaging with customers and prospects about a certain topic and sharing stories in a much more dynamic and [...]

By | December 24th, 2016|Social media|0 Comments

December 2016 Tip: How Many Hashtags Should You Use for the Best Results?

TrackMaven analyzed over 65,000 social media posts to find the best hashtag practices for three social media platforms, Twitter, Instagram and Facebook. It found that: On Twitter, the best number of hashtags to use is one. Tweets with more than one hashtag see a decline in engagement, correlated to the number of hashtags used. Twitter [...]

By | December 10th, 2016|Tip of the Month|0 Comments

5 Social Media Trends to Watch for In 2017

It’s hard to believe that 2016 is already drawing to a close, but as we look forward to the coming months, it can be helpful to have an idea of where things will be heading, particularly in the ever-changing realm of social media marketing. To help you prepare accordingly, here are five trends we believe [...]

By | December 10th, 2016|Social media|0 Comments

How to Generate Leads with LinkedIn Advanced People Search

Source   Is the time you spend on tracking your target market’s email ids has simply gone down the drain? Are your long email lists becoming a junk for your recipients? Or... Are you tired of finding your potential buyers through mass advertising? I know… you must be going through all or one of these [...]

By | November 22nd, 2016|Guest Blogger|0 Comments