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4 Practical Ways to Measure Social Media Success

When people first started using social media for business, the goal was ‘the bigger the better.” The more fans and followers you had, the more successful your social media marketing efforts. Over time, however, it became clear that this approach was not ideal. After all, having 100,000 followers doesn’t do much good if none [...]

By | 2017-08-18T12:59:46+00:00 August 18th, 2017|Education, Social media|0 Comments

5 Tips for Conducting an Effective Social Media Audit

Now that we are several months into the year, it’s a great time to take a step back and double check to make sure all of the strategies you put in place in January are still firing on all cylinders. This is an important step because without it you could potentially be wasting your time, [...]

By | 2017-04-28T11:27:42+00:00 April 28th, 2017|Education, Social media|0 Comments

4 Ways to Leverage Social Media to Humanize Your Brand

By now you’ve probably heard the term “humanize” used in conjunction with a company’s brand. But what, exactly, does this mean and, more importantly, why does it matter to your small business? In simplest of terms, humanizing a brand is basically bringing it to life. It’s demonstrating to your prospects and customers that there are [...]

By | 2017-04-26T01:08:33+00:00 July 30th, 2016|Education, Social media|0 Comments

How to Develop a Practical, Effective Social Media Strategy for Your Business

Many small businesses find the process of managing social media profiles daunting. With so many platforms to choose from and new and improved features being rolled out seemingly on a daily basis, it can be hard to keep up – especially when you’re trying to focus on other things, like growing your business. The good [...]

By | 2017-04-26T01:08:33+00:00 June 20th, 2016|Education, Social media|0 Comments

5 New Twitter Features You Should be Using

In the world of social media, one thing is always certain: change. It seems like every day there’s some new and improved feature being added to the popular social networks, many of which are particularly useful for small businesses. In line with this, Twitter recently rolled out a bunch of changes designed to improve user [...]

By | 2017-04-26T01:08:33+00:00 June 2nd, 2016|Education, Social media|0 Comments

How to Conduct a Social Media Audit in 5 Steps

Assessing the health of your social media strategy from time to time is essential to ensuring that your efforts are being optimized. As with any other type of marketing, it’s important to know what’s working in your SMM and what could use a little tweaking. You may even discover that some of the things you’re [...]

By | 2017-04-26T01:08:33+00:00 May 16th, 2016|Education, Social media|0 Comments

Biggest Pet Peeves for Business Social Media

Like anything in business, there’s a right way and a wrong way to tackle social media marketing. If done correctly, your social channels can become an integral and highly effective part of your marketing strategy, generating quality leads and helping you grow your business. If done wrong, you can find yourself spinning your wheels, wasting [...]

By | 2017-04-26T01:08:33+00:00 May 7th, 2016|Education, Social media|0 Comments

5 Signs You Might Be Using Social Media Wrong

Social media can be one of the most effective marketing tools a small business can use. After all, it’s inexpensive (aka budget-friendly), has a relatively small learning curve and allows even the smallest of brands to reach a large number of prospects. The problem is, if you’re not using social media correctly, chances are you’re [...]

By | 2017-04-26T01:08:33+00:00 April 2nd, 2016|Education, Social media|0 Comments

5 Steps to Power-Up Your Business Facebook Page

With 1.59 billion active monthly users and new features and enhancements being rolled out almost weekly, it’s obvious that Facebook isn’t going anywhere soon. That means if you’re not yet leveraging this powerful tool for marketing your business – or you’re not getting the results you want - there’s still plenty of time to turn [...]

By | 2017-04-26T01:08:33+00:00 March 27th, 2016|Education, Social media|0 Comments

5 Powerful Tools to Improve Twitter Sales

At last check, 34% of marketers have listed Twitter as a tool that has successfully generated leads for them. And with 320 million monthly active users, there’s no question that the Twitter platform is valuable for business marketing. More specifically, if used right, Twitter can actually help increase your product sales. If you’re looking to [...]

By | 2017-04-26T01:08:33+00:00 March 21st, 2016|Education, Social media|0 Comments

6 Tips for Creating Highly-Effective Email Newsletters

Did you know that email marketing has the potential to bring a return of $38 for every $1 you spend? That’s a pretty impressive ROI, especially considering how simple and inexpensive email marketing is. Of course, as with anything else, there are certain things you can and should do to improve your open and click [...]

By | 2017-04-26T01:08:33+00:00 March 15th, 2016|Education, Social media|0 Comments

5 Myths About Social Media Marketing for Business

Without a doubt, social media remains one of the most effective, affordable tools for marketing a small business. Yet, there are still a number of myths and misconceptions floating around that are causing some otherwise savvy professionals to continue to question its validity. As a result, they’re missing out on all the incredible benefits that [...]

By | 2017-04-26T01:08:33+00:00 March 2nd, 2016|Education, Social media|0 Comments