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SEO vs. SMO – What’s the Difference?

The goal of most online activity, at least from a business standpoint, is to get your company to rank as high up in the search engine listings as possible. The fact is, most people don’t scroll past the first page on Google, so the higher your site ranks, the more likely you’ll be to get [...]

By | 2017-04-26T01:08:33+00:00 April 27th, 2016|SEO, Social media|0 Comments

5 Ways to Make Your Website Stand Out

Developing a nice website is one thing. Using that site as a tool to help your brand stand out amongst the competition is a whole other ball game. Are you confident that your website it truly representing the quality of your product or service? Does your web presence make people want to take notice and [...]

By | 2017-04-26T01:08:34+00:00 November 23rd, 2015|Education, SEO|0 Comments

4 Simple Ways to Rank Higher in the Search Engines

  The goal of SEO is to enhance your site so that when a prospect does a web search for your particular product or service, your brand will appear at the top of the list, thereby improving the chances of landing a new customer. The problem is, with Google regularly changing its algorithm for ranking [...]

By | 2017-04-26T01:08:34+00:00 August 15th, 2015|Education, SEO|0 Comments

5 Outdated SEO Tactics to Avoid

There’s no question that SEO is still one of the most important aspects of your online marketing strategy. The thing is, this, like many other techniques, has evolved over the years. These changes have made many tactics that were once successful in the past obsolete, and if you’re still practicing outdated methods, you’re wasting both [...]

By | 2017-04-26T01:08:34+00:00 July 7th, 2015|Education, Experiences, SEO|0 Comments

Mistakes to Avoid when Using Content Marketing for SEO

In the early days of the Internet, regular posting websites ruled the first page of search results. It didn't matter what was on the page so long as there were words and they were coming every day. This pushed blogs and other legitimate websites down because they could not produce quality content at the same [...]

By | 2017-04-26T01:08:35+00:00 April 18th, 2015|Experiences, Guest Blogger, SEO|2 Comments

Google Has Tools to Improve Your SEO

Submitting content to a search engine to increase the exposure of your content is a given for search engine optimization. The algorithm created by the search engine then scans the content and determines its newsworthiness or importance, and decides how it will be ranked in a search. Several factors including keywords and links are the [...]

By | 2017-04-26T01:08:36+00:00 November 24th, 2014|Education, SEO, Social media|1 Comment

Practice Good Pagination

Good search engine optimization is all about having a bulk of content for the search engine to examiner. Submitting individual web pages to the search engine is the best way to ensure it will be ranked higher, since more pages equals more consistent content. This also means your content should have pagination to make content [...]

By | 2017-04-26T01:08:36+00:00 November 20th, 2014|Opinions, SEO|0 Comments

The Ultimate Content Scorecard: 8 Essentials for Successful Curation

With today’s technology, we are literally redefining our everyday lives and the world around us. The word viral was recently given a new definition according to Merriam Webster. Beneath the once more commonly used reference of being relating to a virus, the new meaning states that viral is something “quickly and widely spread or popularized [...]

By | 2017-04-26T01:08:36+00:00 October 15th, 2014|Education, Guest Blogger, SEO, Social media|0 Comments

Check Your Local Listings

To have a successful business these days, you have to be on the Internet. Since everyone is using social media and business websites to expand their business, you need to find a way to stand out amongst the crowd and really make an impact. The other option is failure. Due to the large amount of [...]

By | 2017-04-26T01:08:36+00:00 October 13th, 2014|Education, Experiences, SEO|0 Comments

Facebook Pages are the Future for SEO

Facebook is the most popular social networking website ever created, and continues to expand with new applications every few months. Facebook was launched back in 2004 for students of Harvard University, and the website required an email address from the school to access it. However, Facebook later became open to all college students worldwide before [...]

By | 2017-04-26T01:08:36+00:00 October 6th, 2014|Education, SEO|0 Comments

When in SEO Doubt, Look to the Sky

There is a saying that bigger is better, and when it comes to things like digital media and search engine optimization that is the case. You want to create content that viewers want to read about, and is easily accessible through search engines and social media. Search engines use an algorithm to find out how [...]

By | 2017-04-26T01:08:36+00:00 September 15th, 2014|Education, SEO|0 Comments