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March 2017 Tip: Discover Your Target Audience

Be very specific about who your target audience is. You cannot be all things to all people. Who is your audience? Who are you talking to? It’s not as simple as posting things. Who are you trying to help? Where do they live online? When thinking about this, you need to be very specific. You [...]

By | March 10th, 2017|Social media, Tip of the Month|0 Comments

Social Media Growth Strategy Series: Building Your Audience on Instagram

With more than 500 million active users, Instagram is a veritable goldmine of opportunity for businesses. But as with any other social network, you can’t be successful unless you’re reaching a big enough portion of your target audience. Whether you’re new to the world of Instagram or you’ve been using the platform but just don’t [...]

By | March 10th, 2017|Social media|0 Comments

Two Latest Updates to Facebook Algorithms and What They Mean for Your Business

Chances are you’re already well aware that Facebook uses algorithms to determine who sees your updates, when and how often. Adding to the challenge of staying in line with these rules is the fact that the formulas being used change on a regular basis. That means that in order to remain relevant and effective, your [...]

By | March 3rd, 2017|Social media|0 Comments

How to Maximize the Impact of Your Social Media Efforts

What are your goals for social media? Generating more leads? Fostering better business relationships? Garnering more brand awareness? Boosting sales? Whatever the end goal happens to be, the first step in achieving that goal is making sure you’re optimizing your efforts. In other words, it’s about ensuring that you’re spending the right amount of time [...]

By | March 1st, 2017|Social media|0 Comments

February 2017 Tip: How Often Should You Post on Social Media?

Ever since the very first professional posted an update on their business Facebook page or sent out that initial introductory tweet, there has been one perpetual question asked: how often should I post? In reality, social media is as much an art as it is a science, and there’s no magic formula that will work [...]

By | February 3rd, 2017|Social media, Tip of the Month|0 Comments

How to Set up Twitter Cards with Plugins

If you aren’t yet familiar, Twitter cards provide the ability to add rich media to your tweets, linking back to your content. Similar to Facebook, when you link back to a site that has Twitter cards enabled, the tweet will provide the option for viewers to see a preview of the link that includes a [...]

By | January 27th, 2017|Social media|0 Comments

What You Need to Know About Working with a Social Media Expert

At Firebrand Social Media, we work with a lot of different kinds of clients. Some feel overwhelmed or confused by social media marketing and need education and guidance to point them in the right direction. Others know SMM is important, but simply don’t have the time to invest on their own. When we work with [...]

By | January 14th, 2017|Social media|0 Comments

What are Twitter Moments and How Can You Use Them for Your Business?

If you’re not yet familiar, Twitter Moments is a feature that allows users to collect, curate and stitch together a collection of tweets to create a slideshow-like message. For businesses, this provides a whole new opportunity for engaging with customers and prospects about a certain topic and sharing stories in a much more dynamic and [...]

By | December 24th, 2016|Social media|0 Comments

5 Social Media Trends to Watch for In 2017

It’s hard to believe that 2016 is already drawing to a close, but as we look forward to the coming months, it can be helpful to have an idea of where things will be heading, particularly in the ever-changing realm of social media marketing. To help you prepare accordingly, here are five trends we believe [...]

By | December 10th, 2016|Social media|0 Comments

3 Proven Strategies for Improving Your Social Media Results

Social media is really only as good as the strategy you’re using. In fact, countless business owners are struggling as you read these words to figure out why all the time and effort they’re putting in just doesn’t seem to be netting any real, tangible results. If you’re finding that SMM is an uphill battle, [...]

By | November 19th, 2016|Social media|0 Comments

Small Business Social Media Don’ts

There are plenty of articles out there that highlight what small businesses should do on social media, but what’s equally important is understanding what not to do. Many well-intentioned, savvy entrepreneurs and business owners are making serious and sometimes even costly mistakes without even realizing it. If your social media efforts haven’t been netting you [...]

By | November 13th, 2016|Social media|0 Comments

5 Creative Live Streaming Ideas for Business

Live streaming has become a popular and effective tool for businesses to reach and connect with their target audiences, develop and foster relationships and establish stronger brand awareness. Despite the success many companies have already had using this technology on their social media channels, you may be wondering how your business fits in or if [...]

By | October 17th, 2016|Social media|0 Comments