Challenge: Connecticut Expos wanted to increase their online visibility in an effort to attract more exhibitors as well as attendees to their shows. Their marketing budget was minimal.
Goal: To increase the numbers of exhibitors for each show as well increase the number attendees.
Description: I was introduced to this client as a referral from another client. He came to me very skeptical about how social media could help increase his exhibitor lists as well as his attendees for the expos. Social media was something he thought would not provide him with any value for his money. Within the first few months of implementing our strategy, we began to see results. His Facebook Likes increased along with his Twitter followers.
This account was grown organically, not by using Facebook or Twitter Ads. FBSM posted and tweeted each day, along with interacting and connecting with Connecticut Expos’ target market.
Facebook Likes in 2011: 640
Facebook Likes in 2014: 2,692
Client Feedback: “I hired Cynthia to manage our social media campaign using our Facebook & Twitter accounts for our 2011 Connecticut Women’s Expo for a period of about 3 months leading up to the event. She did an outstanding job of increasing likes on our FB page (almost doubling to 1,000) and significantly increased Twitter comments and followers. She also took it upon herself to perform live posts and tweets during our event, which was a huge hot with our customers. I would highly recommend using her for similar services and I have already hired her to work on all of our other events for 2012 based on her success.”