Mastering the art of social media marketing involves a great deal of planning. By preparing your posts in advance, you’ll ensure that no matter how busy you may get running and growing your business, your social activity will always remain a priority. The best way to accomplish this goal is to develop and implement a social media calendar to plan, schedule and track your posts for optimum results. If you haven’t yet done so, here are a few pointers to get you started.
First, determine what content performs the best. Conduct detailed research and analysis on past content to identify which types of posts seemed to garner the most engagement. Then, focus on planning more of those in the future. For instance, if videos tend to get the most attention, be sure your strategy includes regular video postings.
Next, figure out how often you’d like to post. The key to successful social media marketing is consistency. That being said, not every business needs to update their Facebook page 10 times a day. If you’re not quite sure what frequency is right for you, the following guidelines from Constant Contact might help:
- Facebook: 3-10 times per week
- Twitter: 5 times a day (at least)
- LinkedIn: 2-5 times per week
- Google+: 3-10 times per week
- Pinterest: 5-10 times per day
Of course, each business is different. The important thing to remember is that the quality of your content should not suffer in order to achieve a greater quantity of posts. Do what feels right for you.
Once you’ve got a good idea of how often you’d like to post to your social channels, the next step is creating and curating good content to share. Keep in mind that there should be a healthy mixture of your own content and that of others. You’ll probably also want to vary the types of posts you’re planning and scheduling so there’s a variety. For example, mix videos and images in with text and article links.
Create your calendar and start filling it in. The best way to do this is directly within a social scheduling platform. This way you’re not working from two separate calendars. There are a number of options for this, many of which offer free versions. Check out Hubspot or Hootsuite, or do some research on your own to see which one you’d feel most comfortable with.
As you create and come across new content, add it to your calendar to be published on your social channels at a designated date and time. Do so consistently and you’ll end up with a robust, well-oiled social updating machine that will ensure that your fans and followers will always have access to quality content.
Don’t have time to handle this important task on your own? Don’t worry! Contact us and let’s discuss how we can help!