By now you probably know that quality content is one of the biggest keys to online marketing success. Producing that material, however, is only half the battle. The truth is, no matter how awesome your content is, if it’s not being consumed by enough (or the right) people, it won’t do you a lick of good. That said, let’s take a look at a few helpful tips for getting more exposure for your content.
Optimize for Search Engines – SEO is a fundamental component of successful content marketing because it helps make your content easier to find online. There are many different aspects to SEO, and some are much more complex than others, but generally speaking you should be focusing on producing quality content that contains strategically placed keywords (without overdoing it) throughout.
Email Marketing – Despite the popularity of other types of online platforms, such as social media, email remains one of the most effective (and least expensive) techniques for reaching your target audience, converting prospects into paying customers and keeping existing clientele coming back for more. Take advantage of this by including your content in email newsletters (weekly, monthly or quarterly).
Social Media – Need to reach a lot of people fast? Social media is an excellent resource for this, which means disseminating your content via these channels can get you a great deal of exposure. It’s also a great way to get your content shared by others, which in turn increases your reach without having to spend extra money or do extra legwork. Just be sure to balance things out by sharing other valuable content as well (not just your own).
Become an Authority – Networking is one of the oldest marketing tools in the book, and although it may have evolved a little over the years, the concept is still the same. Use this to your advantage by joining and participating in online forums, groups and communities. The more time and effort you put into your activities within these networks, the more you’ll begin to position yourself as an authority and trusted resource. Strategic sharing of your content can then become an integral part of these interactions.
There’s no doubt that content will always be one of the most important drivers of online marketing success. Knowing how to get your content in front of the right audience through the appropriate channels (such as those listed above) will help bring your strategy to the next level and improve your chances of ongoing success.