You signed up for the trendy Internet bulletin board Pinterest, believing it will be the next amazing social network platform for your company. You have already pinned a couple of photos which relate to your business. Now what? To take advantage of the explosive interest and expanding community upon Pinterest, you will more than likely have to motivate individuals to share your content. This ought to, as a result, drive visitors to your site. Here include some guidelines to follow to assist in promoting sharing:
Build content individuals naturally wish to share: Due to Pinterest being a visually oriented social networking platform, you ought to concentrate on graphics and images which individuals naturally will wish to share by re-pinning the pictures to their individual pin boards. Spend a bit of time clicking through different Pinterest boards to check what is re-pinned most often. Usually, you will view image-heavy posts, lists and infographics. You will not see a lot of plain text articles being shared – as they simply are not as aesthetically appealing upon Pinterest boards.
Embed sharing options within your content: Besides developing viral-worthy content, you wish to build up social sharing options inside the Pinterest-ready posts upon your website. If you have a WordPress website, the Digg and ShareThis plugins provide automated solutions which will add in ‘Pin It’ buttons to all posts on your website. If you have a static HTML website or prefer not to utilize one of these plugins, look at the Pinterest ‘Goodies’ Web page for details upon how you can manually install this site’s sharing buttons upon your website and in your content.
Encourage users to share your content upon Pinterest: Do not assume that people automatically will share your content. Most require additional prompting to go beyond merely reading it. For that reason, think about asking people to share your content upon Pinterest. Following you creating a pin-worthy article, for example, add a line like this at the completion of your text: ‘Like the article? Take a moment to share it upon Pinterest.’
Become active on Pinterest: Whilst the initial 3 ideas covered certain actions to take upon your site to encourage sharing, it is just as vital that you sustain an active presence upon Pinterest itself. This does not mean barging in to offer promotional content upon your very own Pinterest board. This type of intrusiveness possibly will not be appreciated and may lower your opportunities of getting your content shared.
Rather, be a consistent participant. Check in at the minimum of one time per day, develop pin boards which are not promotional in nature then re-pin content from additional people who you admire. If you involve yourself with the community within a natural, low-key way, you could raise your credibility as a user of Pinterest. This, in turn, ought to raise the likelihood that your content is going to be shared.
Establish sharing networks: If you are regularly participating upon Pinterest, yet are still experiencing troubles in gaining traction with this community, think about establishing sharing networks with additional users within your field. Essentially, sharing networks will represent a ‘you scratch my back; I will scratch yours’ kind of relationship. Within these arrangements, you’ll team up with other people to re-pin one another’s content then jumpstart viral sharing upon the network.
There are, of course, some things to bear in mind with this approach. Firstly, attempt to connect with prospective sharing partners who are not your direct competitors. Rivals may siphon off a bit of the traffic. Additionally, observe the efficiency of this approach. If you do not see a rise in sharing, as well as re-pinning of Pinterest content, end the relationship in order for you to concentrate on additional approaches.
Cynthia Cavoto is the Founder/Chief Fire Starter of Firebrand Social Media, LLC. She can be reached at (203) 414-5509 or Cynthia@firebrandsocialmedia.com.