It’s that time of year again, and along with the holiday rush comes the opportunity to significantly boost sales for your small business. You’re probably already aware of the traditional marketing avenues, but did you know that Twitter could also provide a means for reaching more holiday shoppers? If you’re not yet leveraging this powerful tool, here’s how you can start today.
Target by Geographical Location – Twitter may be home to over 300 million active users across the globe, but it’s also a great resource for targeting those prospects who happen to live and work in your geographic area. For a small business, this can open doors to additional revenue streams without having to break the bank on marketing efforts.
Reach People who are Most Relevant – Many traditional marketing methods, such as direct mail and radio or TV ads, do not offer the option of drilling down to reach only those prospective customers who are legitimately interested in what you have to offer. With Twitter, on the other hand, you can reach more relevant leads, which means an increased chance of conversion.
Keyword Targeting – Do you know who is searching for your product or service online? Beyond the search engines, Twitter is also a powerful tool for reaching those consumers who are actively looking for what you have to offer. With keyword targeting, you can match your brand with those searchers, providing a solution to their needs while also winning some new business.
Connect by Interest – For those prospects who may not necessarily be a direct connection via keyword or geo location, you can still connect based on other relevant data, such as hobbies and interests. How does your product or service complement these things or solve a challenge these prospects are facing? Position your brand to them and you’ll be able to tap into a whole new realm of possibility.
Along with these options, there are also a number of different methods for using Twitter as a marketing tool. If you’ve got the budget, you can invest in Twitter ads and see how they perform. Or, you can take a more organic approach and try to reach people through good, old-fashioned legwork. Finally, you can enlist the help of a professional. If you’d like to see whether Twitter might be an avenue worth pursuing but you’re not sure where to start, give us a call and let’s discuss your specific needs. But don’t wait – the holidays are just around the corner. Start capitalizing today!