Our Blog

For our Stratford & Fairfield CT viewers, our blog covers Social Media Marketing, and a variety of marketing strategies / tips using Facebook, Twitter, and Pinterest.

Why Content Marketing is a Marathon, Not a Sprint

By |August 4th, 2015|

We’ve all heard the old adage, “content is king,” but understanding that fact and actually translating it into a successful, sustainable content marketing strategy are two entirely different things. Many business owners make the mistake of approaching their content strategy as either a set-it-and-forget-it plan, or they go the other way and bombard their audience […]

August 2015 Tip: 5 Tips for Leveraging Instagram for Your Business

By |August 4th, 2015|

You may have heard of Instagram as a fun social network for sharing images and videos. Perhaps you even use it for your own personal networking. What many people fail to realize is how powerful this tool can be for business marketing. Of course, like everything else, there’s a right way and a wrong way […]

5 Ways You Can Use Twitter for Your Small Business

By |July 22nd, 2015|

Did you know that there are 302 million active monthly users on Twitter? Furthermore, according to MediaBistro, 67% of Twitter users are more likely to buy from a brand they follow and 79% are more likely to recommend a brand they follow on Twitter. What does this mean for your business? Well, simply put, it […]

Facebook Marketing for Small Businesses on a Budget

By |July 14th, 2015|

It seems as though Facebook rolls out changes to its platform on an almost weekly basis, and many of these changes have a direct impact on how small businesses are able to leverage the social network for their marketing needs. It’s especially challenging for those companies that are on a limited budget. To make things […]

July 2015 Tip: 6 Tips for Successful Video Marketing

By |July 9th, 2015|

The term “content is king” has been thrown around for years now, but it’s still widely misunderstood by businesses everywhere. That’s because many professionals mistakenly believe that content refers to the written word only. In fact, with the rise of online marketing, content has evolved to include a broad spectrum of media types, one of […]

5 Outdated SEO Tactics to Avoid

By |July 7th, 2015|

There’s no question that SEO is still one of the most important aspects of your online marketing strategy. The thing is, this, like many other techniques, has evolved over the years. These changes have made many tactics that were once successful in the past obsolete, and if you’re still practicing outdated methods, you’re wasting both […]

Why Connect with Strangers on LinkedIn?

By |June 28th, 2015|

 

 

Unless you’ve been living under a rock for the past decade, chances are you’ve at least heard of the online networking platform LinkedIn. Perhaps you’ve already set up a profile showcasing your experience and even connected with your friends, family members and colleagues. What many people fail to recognize, however, is the powerful tool this […]

8 Online Marketing Tips on a Shoestring Budget

By |June 20th, 2015|

Need to market your business but don’t have a huge budget? Thanks to the internet, and other creative techniques, you no longer need to have a ton of money in order to create more brand awareness and capture more leads. Let’s take a look at 8 simple strategies you can begin using today to effectively […]

What Makes Up a Good Social Media Strategy?

By |June 12th, 2015|

Surely you’ve discovered by now that social media is a powerful marketing tool. What you may not realize, however, is the importance of a clear-cut, well-developed strategy. It takes much more than just posting the occasional Facebook updates and tweeting regularly to make social media work for your business. It takes a number of specific […]

June 2015 Tip: Instagram

By |June 5th, 2015|

It’s been said that a picture is worth a thousand words, and when it comes to marketing, that’s certainly true. In fact, according to research conducted by 3M Corporation, the human brain processes visual information 60,000 faster than text. So, while written content is certainly a valuable tool, images are even more powerful. That’s why […]

Developing Shareable Social Content

By |June 5th, 2015|

These days the big buzz word is “viral”. Businesses are scrambling to produce that one piece of content – be it a blog article, a video or a funny meme – that gets shared like wildfire. Why? Because more shares mean increased exposure and potential growth, something every brand wants. Unfortunately, there’s no magical formula for […]

The Art of the Social Media Message

By |May 28th, 2015|

There is a saying that first impressions are everything. This is especially true with social media posts, since there is so much content posted on the Internet at any given time. The main goal of any social media post is for it to reach as many people as possible. The only have to really achieve […]