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4 Practical Ways to Measure Social Media Success

By | 2017-08-18T12:59:46+00:00 August 18th, 2017|Education, Social media|

When people first started using social media for business, the goal was ‘the bigger the better.” The more fans and followers you had, the more successful your social media marketing efforts. Over time, however, it became clear that this approach was not ideal. After all, having 100,000 followers doesn’t do much good if none [...]

5 Social Media Myths that Could Be Costing You Business

By | 2017-08-19T18:13:24+00:00 August 4th, 2017|Social media|

At Firebrand, we share a lot of content about the best ways to leverage social media for your business. It’s equally important, however, to have a keen understanding of what not to do. Otherwise, you could be wasting time and money, only to realize that you’re not achieving the results you’re capable of. Many [...]

5 Must-Haves for Every Small Business Website

By | 2017-08-19T18:15:40+00:00 July 29th, 2017|Social media|

These days, it’s simply not enough to just have a website. For small businesses to compete today, they must ensure that their web presence covers all the important features, such as usability and mobile-friendliness. Otherwise, not only will your site fail to keep visitors engaged, but you probably won’t attract them in the first place. [...]

5 Simple SEO Tips for Small Businesses

By | 2017-07-10T11:56:14+00:00 July 10th, 2017|SEO, Social media|

By now you’ve obviously heard the term SEO, but do you really know what it means? Many small business owners find the concept of search engine optimization overwhelming at best. Others are simply too busy to devote the time it takes to really get results. Thankfully there are a few techniques that you can apply [...]

6 Reasons You Should Give Live Video a Shot

By | 2017-07-01T15:12:31+00:00 July 1st, 2017|Social media|

Not long ago we shared some tips for getting the most out of Facebook’s live streaming feature. But if you’re one of the many business owners who haven’t yet jumped on the bandwagon, either because you don’t feel it’s worth your time or you’re simply not into going live, here are a few reasons you [...]

5 Tips for Standing Out on Social Media

By | 2017-08-19T18:22:42+00:00 June 19th, 2017|Experiences, Social media|

These days just about every business under the sun has a presence on social media. The key to success is finding a way to stand out. Easier said than done? Not necessarily. In fact, with the right approach, you can effectively ensure that your voice is heard, even amidst all the noise that’s already [...]

Six Super Cool Instagram Hacks You’ll Want to Try

By | 2017-06-12T10:57:49+00:00 June 11th, 2017|Social media|

Instagram is fast becoming a favorite among all the social networks. At last check, some 32 percent of online adults say they use the popular photo sharing platform (compared to just 24 percent on Twitter). Given the marketing potential, chances are you’re probably already leveraging Instagram as part of your overall social media strategy. [...]

5 Valuable Things You Can Learn from Twitter Analytics

By | 2017-06-05T15:19:21+00:00 June 5th, 2017|Social media|

One of the most important components of a good social media marketing strategy is leveraging analytic tools to assess and optimize performance. By regularly monitoring how your campaigns are performing, you can more effectively hone them to achieve sustainable, positive results. In 2014, Twitter rolled out its own built-in analytics feature, which has been highly [...]

Everything You Need to Know About Influencer Marketing

By | 2017-05-25T21:59:02+00:00 May 25th, 2017|Social media|

Every business owner knows how valuable word-of-mouth marketing is. In fact, it’s been shown that recommendations influence up to 50 percent of purchasing decisions. Social media has made it even easier to generate this type of buzz about your products and services, but in order to do so you must have influencers – that [...]

4 Reasons You Should Work with a Social Media Consultant

By | 2017-05-12T20:45:01+00:00 May 12th, 2017|Social media|

By now you’re probably well aware of the importance of establishing and maintaining a strong, positive brand presence on social media. But could you use the help of an outside party? The reality is, SMM isn’t a one-size-fits-all activity, and getting results isn’t always as easy as it seems – especially if you have ambitious [...]

May 2017 Tip: Schedule Your Content for the Week

By | 2017-05-07T18:41:04+00:00 May 7th, 2017|Tip of the Month|

Are you spending several hours per week looking for and posting your social media content? The best thing you can do is choose one day each week to schedule all of your social media content. This ensures that it is done for the entire week, and allows you to fall into a routine to ensure [...]

Using Pinterest to Generate More Sales

By | 2017-05-04T11:21:25+00:00 May 4th, 2017|Social media|

Did you know that Pinterest currently has over 150 million monthly active users? Perhaps even more interesting is the fact that 93 percent of those users rely on the site to help them plan for and/or make purchasing decisions. From a marketing standpoint, those are some pretty amazing odds, but only if you’re taking [...]