Our Blog

For our Stratford & Fairfield CT viewers, our blog covers Social Media Marketing, and a variety of marketing strategies / tips using Facebook, Twitter, and Pinterest.

Why Connect with Strangers on LinkedIn?

By |June 28th, 2015|

 

 

Unless you’ve been living under a rock for the past decade, chances are you’ve at least heard of the online networking platform LinkedIn. Perhaps you’ve already set up a profile showcasing your experience and even connected with your friends, family members and colleagues. What many people fail to recognize, however, is the powerful tool this […]

8 Online Marketing Tips on a Shoestring Budget

By |June 20th, 2015|

Need to market your business but don’t have a huge budget? Thanks to the internet, and other creative techniques, you no longer need to have a ton of money in order to create more brand awareness and capture more leads. Let’s take a look at 8 simple strategies you can begin using today to effectively […]

What Makes Up a Good Social Media Strategy?

By |June 12th, 2015|

Surely you’ve discovered by now that social media is a powerful marketing tool. What you may not realize, however, is the importance of a clear-cut, well-developed strategy. It takes much more than just posting the occasional Facebook updates and tweeting regularly to make social media work for your business. It takes a number of specific […]

June 2015 Tip: Instagram

By |June 5th, 2015|

It’s been said that a picture is worth a thousand words, and when it comes to marketing, that’s certainly true. In fact, according to research conducted by 3M Corporation, the human brain processes visual information 60,000 faster than text. So, while written content is certainly a valuable tool, images are even more powerful. That’s why […]

Developing Shareable Social Content

By |June 5th, 2015|

These days the big buzz word is “viral”. Businesses are scrambling to produce that one piece of content – be it a blog article, a video or a funny meme – that gets shared like wildfire. Why? Because more shares mean increased exposure and potential growth, something every brand wants. Unfortunately, there’s no magical formula for […]

The Art of the Social Media Message

By |May 28th, 2015|

There is a saying that first impressions are everything. This is especially true with social media posts, since there is so much content posted on the Internet at any given time. The main goal of any social media post is for it to reach as many people as possible. The only have to really achieve […]

Google Apps for Work Benefits Small Business

By |May 20th, 2015|

Google is one of the most recognizable brands on the planet. The company has revolutionized the digital world by doing everything from developing Internet search to creating the Android phone. They have developed their own social media application, Google +, which works hand in hand with Google search to bring users the best content and […]

Social Media is Creating a Customer Service Evolution

By |May 15th, 2015|

These days, the entire world is absorbed in the online world, and everyday practices between people are becoming less and less common. Interaction between human beings is slowly evolving to the point where all of it seems to be through some sort of technology. Customer service is a key component of any brand, and social […]

The Ins and Outs of Twitter Chats

By |May 5th, 2015|

There is a certain kind of appeal for Twitter, the social networking website that only allows users to communicate messages of one hundred and forty characters. But one advantage of twitter is that users can communicate whenever they want, and still manage to further creative branding. Twitter is one of the most popular advertising platforms, […]

May 2015 Tip: Facebook

By |May 1st, 2015|

One of the reasons why Facebook is such a popular social networking platform is because people post content that is infinitely shareable. Sharing is caring. You can post timely content on a page to share with friends and family, but it is also important to share content with complete strangers. Enter Facebook groups. […]

Internet Trolling

By |April 28th, 2015|

Thanks to the Internet, there are a bunch of new words that describe online practices, but don’t immediately make sense without an explanation. One of these words is trolling. Most people who use the Internet have at some point encountered a troll. But what is a troll? An Internet troll is someone who unleashes many […]

Check Your Social Media Before You Wreck Yourself

By |April 22nd, 2015|

Everyone these days has social media profiles. Anyone can upload anything they want at any time, and anyone can view it. Facebook, Twitter, Instagram, Pinterest and many other social networking websites have billions of users that can find information with just a few clicks of a button. People don’t even have to meet face to […]