Our Blog

For our Stratford & Fairfield CT viewers, our blog covers Social Media Marketing, and a variety of marketing strategies / tips using Facebook, Twitter, and Pinterest.

September 2015 Tip: 6 Creative Ways to Repurpose Old Content

By |September 1st, 2015|

 

It’s a pretty well-known fact that one of the biggest components of search engine ranking is fresh content. It’s also one of the most effective ways to engage existing and prospective customers. The problem is, coming up with new content on a regular basis can be challenging – especially if you’re juggling dozens of other […]

6 Ways to Get More Likes on Your Facebook Page

By |September 1st, 2015|

By now, just about every business owner knows how important it is to establish and maintain a solid presence online. Facebook has been and remains one of the most powerful online marketing tools, allowing brands of all shapes, sizes and industries to connect and engage with their existing customers and reach prospects on a larger […]

Too Busy for Social Media? Think Again! 5 Tips for Finding the Time

By |August 25th, 2015|

 

By now, we all know the importance of social media marketing for business. The problem is, when it comes to actually mapping out a plan and putting it into action, many professionals find themselves just too busy. This is especially the case for entrepreneurs and small business owners. If you are in this boat, here […]

4 Simple Ways to Rank Higher in the Search Engines

By |August 15th, 2015|

 

The goal of SEO is to enhance your site so that when a prospect does a web search for your particular product or service, your brand will appear at the top of the list, thereby improving the chances of landing a new customer. The problem is, with Google regularly changing its algorithm for ranking websites, […]

Why Content Marketing is a Marathon, Not a Sprint

By |August 4th, 2015|

We’ve all heard the old adage, “content is king,” but understanding that fact and actually translating it into a successful, sustainable content marketing strategy are two entirely different things. Many business owners make the mistake of approaching their content strategy as either a set-it-and-forget-it plan, or they go the other way and bombard their audience […]

August 2015 Tip: 5 Tips for Leveraging Instagram for Your Business

By |August 4th, 2015|

You may have heard of Instagram as a fun social network for sharing images and videos. Perhaps you even use it for your own personal networking. What many people fail to realize is how powerful this tool can be for business marketing. Of course, like everything else, there’s a right way and a wrong way […]

5 Ways You Can Use Twitter for Your Small Business

By |July 22nd, 2015|

Did you know that there are 302 million active monthly users on Twitter? Furthermore, according to MediaBistro, 67% of Twitter users are more likely to buy from a brand they follow and 79% are more likely to recommend a brand they follow on Twitter. What does this mean for your business? Well, simply put, it […]

Facebook Marketing for Small Businesses on a Budget

By |July 14th, 2015|

It seems as though Facebook rolls out changes to its platform on an almost weekly basis, and many of these changes have a direct impact on how small businesses are able to leverage the social network for their marketing needs. It’s especially challenging for those companies that are on a limited budget. To make things […]

July 2015 Tip: 6 Tips for Successful Video Marketing

By |July 9th, 2015|

The term “content is king” has been thrown around for years now, but it’s still widely misunderstood by businesses everywhere. That’s because many professionals mistakenly believe that content refers to the written word only. In fact, with the rise of online marketing, content has evolved to include a broad spectrum of media types, one of […]

5 Outdated SEO Tactics to Avoid

By |July 7th, 2015|

There’s no question that SEO is still one of the most important aspects of your online marketing strategy. The thing is, this, like many other techniques, has evolved over the years. These changes have made many tactics that were once successful in the past obsolete, and if you’re still practicing outdated methods, you’re wasting both […]

Why Connect with Strangers on LinkedIn?

By |June 28th, 2015|

 

 

Unless you’ve been living under a rock for the past decade, chances are you’ve at least heard of the online networking platform LinkedIn. Perhaps you’ve already set up a profile showcasing your experience and even connected with your friends, family members and colleagues. What many people fail to recognize, however, is the powerful tool this […]

8 Online Marketing Tips on a Shoestring Budget

By |June 20th, 2015|

Need to market your business but don’t have a huge budget? Thanks to the internet, and other creative techniques, you no longer need to have a ton of money in order to create more brand awareness and capture more leads. Let’s take a look at 8 simple strategies you can begin using today to effectively […]