social media strategy

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4 Reasons You Should Work with a Social Media Consultant

By now you’re probably well aware of the importance of establishing and maintaining a strong, positive brand presence on social media. But could you use the help of an outside party? The reality is, SMM isn’t a one-size-fits-all activity, and getting results isn’t always as easy as it seems – especially if you have ambitious [...]

By | 2017-09-06T22:08:00+00:00 May 12th, 2017|Social media|0 Comments

Choosing the Right Social Networks for Your Business

These days it seems like there is a new social network cropping up on an almost weekly basis. The problem is, not all of these platforms make sense for your business. In fact, it’s strongly recommended that business owners pick just a few networks to establish an active presence on. So…which ones should you choose? [...]

By | 2017-04-26T01:08:31+00:00 April 20th, 2017|Social media|0 Comments

February 2017 Tip: How Often Should You Post on Social Media?

Ever since the very first professional posted an update on their business Facebook page or sent out that initial introductory tweet, there has been one perpetual question asked: how often should I post? In reality, social media is as much an art as it is a science, and there’s no magic formula that will work [...]

By | 2017-04-26T01:08:31+00:00 February 3rd, 2017|Social media, Tip of the Month|0 Comments

What You Need to Know About Working with a Social Media Expert

At Firebrand Social Media, we work with a lot of different kinds of clients. Some feel overwhelmed or confused by social media marketing and need education and guidance to point them in the right direction. Others know SMM is important, but simply don’t have the time to invest on their own. When we work with [...]

By | 2017-04-26T01:08:31+00:00 January 14th, 2017|Social media|0 Comments

What Makes Up a Good Social Media Strategy?

Surely you’ve discovered by now that social media is a powerful marketing tool. What you may not realize, however, is the importance of a clear-cut, well-developed strategy. It takes much more than just posting the occasional Facebook updates and tweeting regularly to make social media work for your business. It takes a number of specific [...]

By | 2017-04-26T01:08:34+00:00 June 12th, 2015|Social media|0 Comments

Social Goals

So your working hard and you've been actively engaging your followers on social media.   That's awesome. Are you remembering to come out from behind the computer and actually meet people?  We've talked about this before on this blog: the importance of keeping the social in social media. CNN recently reported on Facebook founder Mark Zuckerberg's [...]

By | 2017-04-26T01:08:37+00:00 October 23rd, 2013|Education, Experiences|2 Comments

I’ll Take Over

Let's say, just for the sake of argument, that you've injured your knee. Now it's not a seriously broken leg, but you're getting around but not as well as you should. Finally, you get tired of limping and you go see an orthopedist. After a careful exam and maybe some X-rays, he recommends surgery to [...]

By | 2017-04-26T01:08:38+00:00 June 7th, 2013|Experiences, Opinions, Social media|0 Comments

The Cost of a Fan

  Let's look at your social media strategy.  Is it better to have 50 fans or 100 fans on Facebook?  The gut reaction is to say 100 fans but can you say how many of that 100 fans are likely to place business with you?  The value lies not in the number of fans but [...]

By | 2017-04-26T01:08:38+00:00 April 30th, 2013|Experiences, Opinions|0 Comments

Social Media Mistakes and How to Avoid Them

Now that social media marketing is past its infancy, it seems that almost every small business out there wants a piece of the pie. And it's very easy to see why. With increased sales and bigger brand recognition being just the tip of the iceberg when it comes to potential benefits, more and more business [...]

By | 2017-04-26T01:08:38+00:00 March 8th, 2013|Social media|0 Comments

What’s the Goal?

  Using social media can be very effective.  Having a strategy to implement social media can be more effective. Having a social media strategy with defined goals is powerful! It's a winning combination.  Having a set of goals in mind before you begin your social media campaign can help you determine exactly what will work [...]

By | 2017-04-26T01:08:42+00:00 April 16th, 2010|Social media|1 Comment

What's the Goal?

  Using social media can be very effective.  Having a strategy to implement social media can be more effective. Having a social media strategy with defined goals is powerful! It's a winning combination.  Having a set of goals in mind before you begin your social media campaign can help you determine exactly what will work [...]

By | 2017-04-26T01:08:42+00:00 April 16th, 2010|Social media|0 Comments