Social media

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How to Maximize the Impact of Your Social Media Efforts

What are your goals for social media? Generating more leads? Fostering better business relationships? Garnering more brand awareness? Boosting sales? Whatever the end goal happens to be, the first step in achieving that goal is making sure you’re optimizing your efforts. In other words, it’s about ensuring that you’re spending the right amount of time [...]

By | March 1st, 2017|Social media|0 Comments

February 2017 Tip: How Often Should You Post on Social Media?

Ever since the very first professional posted an update on their business Facebook page or sent out that initial introductory tweet, there has been one perpetual question asked: how often should I post? In reality, social media is as much an art as it is a science, and there’s no magic formula that will work [...]

By | February 3rd, 2017|Social media, Tip of the Month|0 Comments

How to Set up Twitter Cards with Plugins

If you aren’t yet familiar, Twitter cards provide the ability to add rich media to your tweets, linking back to your content. Similar to Facebook, when you link back to a site that has Twitter cards enabled, the tweet will provide the option for viewers to see a preview of the link that includes a [...]

By | January 27th, 2017|Social media|0 Comments

What You Need to Know About Working with a Social Media Expert

At Firebrand Social Media, we work with a lot of different kinds of clients. Some feel overwhelmed or confused by social media marketing and need education and guidance to point them in the right direction. Others know SMM is important, but simply don’t have the time to invest on their own. When we work with [...]

By | January 14th, 2017|Social media|0 Comments

January 2017 Tip: How to Use Twitter Lists for Your Local Business

Twitter can be a powerful social media network to reach potential customers. One of the ways you can stay in touch with those potential customers is by creating a custom Twitter list that includes the profiles of your local business owners. This will allow you to see their tweets easily and interact with them. You should [...]

By | January 3rd, 2017|Tip of the Month|0 Comments

What are Twitter Moments and How Can You Use Them for Your Business?

If you’re not yet familiar, Twitter Moments is a feature that allows users to collect, curate and stitch together a collection of tweets to create a slideshow-like message. For businesses, this provides a whole new opportunity for engaging with customers and prospects about a certain topic and sharing stories in a much more dynamic and [...]

By | December 24th, 2016|Social media|0 Comments

Small Business Social Media Don’ts

There are plenty of articles out there that highlight what small businesses should do on social media, but what’s equally important is understanding what not to do. Many well-intentioned, savvy entrepreneurs and business owners are making serious and sometimes even costly mistakes without even realizing it. If your social media efforts haven’t been netting you [...]

By | November 13th, 2016|Social media|0 Comments

5 Creative Live Streaming Ideas for Business

Live streaming has become a popular and effective tool for businesses to reach and connect with their target audiences, develop and foster relationships and establish stronger brand awareness. Despite the success many companies have already had using this technology on their social media channels, you may be wondering how your business fits in or if [...]

By | October 17th, 2016|Social media|0 Comments

5 Fundamental Types of Updates You Should be Sharing with Your Fans and Followers

Setting up social media accounts is easy. Coming up with topics and content to share with your fans and followers, on the other hand, is a whole different ball game. Even the most well-versed, witty and intelligent professional faces feelings of brain block from time to time. If you’re struggling to come up with even [...]

By | October 2nd, 2016|Social media|0 Comments

5 Great Online Photo Tools for Creating Compelling Social Media Images

Being a small business often means working with a very limited budget. If hiring a professional to create compelling images for your social media campaigns is something that is out of your reach, not to worry. In fact, there are actually a good number of free or inexpensive resources available to you that will allow [...]

By | September 16th, 2016|Social media|0 Comments

How to Get More Engagement on Instagram

With an audience of more than 500 million active users, Instagram now boasts over 200 million more users than Twitter, and it’s a number that’s growing at a mind-boggling rate. Not surprisingly, more and more businesses are jumping on the photo-sharing bandwagon and using IG to tap into the incredible opportunity it presents for increasing [...]

By | September 5th, 2016|Social media|0 Comments

How to Use Snapchat to Market to Millennials

Snapchat boasts an incredible daily active user total of 150 million, a good portion of which is made up of consumers from the Millennial generation. In fact, the photo sharing app recently surpassed Twitter and continues to grow in popularity by the day. As a result, more and more businesses are seizing the opportunity to [...]

By | August 10th, 2016|Social media|1 Comment