Social media

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4 Practical Ways to Measure Social Media Success

When people first started using social media for business, the goal was ‘the bigger the better.” The more fans and followers you had, the more successful your social media marketing efforts. Over time, however, it became clear that this approach was not ideal. After all, having 100,000 followers doesn’t do much good if none [...]

By | 2017-08-18T12:59:46+00:00 August 18th, 2017|Education, Social media|0 Comments

5 Social Media Myths that Could Be Costing You Business

At Firebrand, we share a lot of content about the best ways to leverage social media for your business. It’s equally important, however, to have a keen understanding of what not to do. Otherwise, you could be wasting time and money, only to realize that you’re not achieving the results you’re capable of. Many [...]

By | 2017-08-19T18:13:24+00:00 August 4th, 2017|Social media|0 Comments

6 Reasons You Should Give Live Video a Shot

Not long ago we shared some tips for getting the most out of Facebook’s live streaming feature. But if you’re one of the many business owners who haven’t yet jumped on the bandwagon, either because you don’t feel it’s worth your time or you’re simply not into going live, here are a few reasons you [...]

By | 2017-07-01T15:12:31+00:00 July 1st, 2017|Social media|0 Comments

5 Tips for Standing Out on Social Media

These days just about every business under the sun has a presence on social media. The key to success is finding a way to stand out. Easier said than done? Not necessarily. In fact, with the right approach, you can effectively ensure that your voice is heard, even amidst all the noise that’s already [...]

By | 2017-08-19T18:22:42+00:00 June 19th, 2017|Experiences, Social media|0 Comments

Six Super Cool Instagram Hacks You’ll Want to Try

Instagram is fast becoming a favorite among all the social networks. At last check, some 32 percent of online adults say they use the popular photo sharing platform (compared to just 24 percent on Twitter). Given the marketing potential, chances are you’re probably already leveraging Instagram as part of your overall social media strategy. [...]

By | 2017-06-12T10:57:49+00:00 June 11th, 2017|Social media|0 Comments

4 Reasons You Should Work with a Social Media Consultant

By now you’re probably well aware of the importance of establishing and maintaining a strong, positive brand presence on social media. But could you use the help of an outside party? The reality is, SMM isn’t a one-size-fits-all activity, and getting results isn’t always as easy as it seems – especially if you have ambitious [...]

By | 2017-05-12T20:45:01+00:00 May 12th, 2017|Social media|0 Comments

May 2017 Tip: Schedule Your Content for the Week

Are you spending several hours per week looking for and posting your social media content? The best thing you can do is choose one day each week to schedule all of your social media content. This ensures that it is done for the entire week, and allows you to fall into a routine to ensure [...]

By | 2017-05-07T18:41:04+00:00 May 7th, 2017|Tip of the Month|0 Comments

Using Pinterest to Generate More Sales

Did you know that Pinterest currently has over 150 million monthly active users? Perhaps even more interesting is the fact that 93 percent of those users rely on the site to help them plan for and/or make purchasing decisions. From a marketing standpoint, those are some pretty amazing odds, but only if you’re taking [...]

By | 2017-05-04T11:21:25+00:00 May 4th, 2017|Social media|0 Comments

Choosing the Right Social Networks for Your Business

These days it seems like there is a new social network cropping up on an almost weekly basis. The problem is, not all of these platforms make sense for your business. In fact, it’s strongly recommended that business owners pick just a few networks to establish an active presence on. So…which ones should you choose? [...]

By | 2017-04-26T01:08:31+00:00 April 20th, 2017|Social media|0 Comments

April 2017 Tip: Facebook Live Tips for Success

#1: Promote Before You Broadcast Facebook Live allows you to target your personal network, the fans of a business page (if you’re an admin), a group, or an event. If you can’t find a group or event to meet your needs, consider starting one. It’s important to let your audience know about your upcoming live [...]

By | 2017-04-26T01:08:31+00:00 April 9th, 2017|Tip of the Month|0 Comments

How to Maximize the Impact of Your Social Media Efforts

What are your goals for social media? Generating more leads? Fostering better business relationships? Garnering more brand awareness? Boosting sales? Whatever the end goal happens to be, the first step in achieving that goal is making sure you’re optimizing your efforts. In other words, it’s about ensuring that you’re spending the right amount of time [...]

By | 2017-04-26T01:08:31+00:00 March 1st, 2017|Social media|0 Comments

February 2017 Tip: How Often Should You Post on Social Media?

Ever since the very first professional posted an update on their business Facebook page or sent out that initial introductory tweet, there has been one perpetual question asked: how often should I post? In reality, social media is as much an art as it is a science, and there’s no magic formula that will work [...]

By | 2017-04-26T01:08:31+00:00 February 3rd, 2017|Social media, Tip of the Month|0 Comments