With everyone having social media accounts these days, it is important that all of that information stays organized. Dealing with social media can be a daunting task, but there is a way to make it much more manageable. Enter the creation of social media management software, which will allow users to connect there various social networking websites too see all their content in one webpage. The two most popular social media management companies today are Hootsuite and Sprout Social, and both companies have pros and cons.
Hootsuite was originally created back in 2008 in Vancouver. Ryan Holmes was an entrepreneur who wanted a way to combine his social media networks together for better organization, and created Hootsuite. The company employs a dashboard style webpage, which allows users to click through tabs and see their various social networking websites all in one place with just a few clicks of a button. The company can connect with Twitter, Facebook, LinkedIn, Google +, Foursquare, MySpace and WordPress, as well as include RSS feeds that users find online. The company also introduced an App Directory, allowing other social applications like Tumblr, Instagram, Reddit, MailChimp, and others to be added to Hootsuite. The company also offers social media perks to paying customers.
Sprout Social is a social media management system that is designed specifically for businesses or groups of people to use. The company was founded in 2010 in Chicago and is set up for engagement between clients and social media analytics. Sprout Social offers free services as well as paid perks, and the system had over ten thousand paying users by 2012. The company can currently integrate with Facebook, Twitter, LinkedIn, Google + and more. Instead of a dashboard, Sprout Social had a series of tabs that represent every social networking website you can add. The company also allows you to schedule social media posts for each network days or weeks in advance.
For any company, small business or anyone who uses multiple social networking websites, having a social media management system is essential. Each system is designed for a specific purpose, either to operate as a dashboard or like tabs on a website. They both organize social networking information and provide feedback about how well posts are doing. Paying a monthly fee for use will bring users even more benefits and information about how best to organize their social networking websites.