Social media marketing takes time. It’s like building any other relationship: you need to put forward a lot of effort in order to get people to like you and want to hear what you have to say. The problem is that you have in person things to do as well as online ones, and you don’t really have the time to spend cultivating every online relationship. Fortunately, there are ways to keep yourself active online, even when you aren’t there. Here are just a few tools you can use to make social media marketing a snap.
1. Hootsuite – If you haven’t yet heard of this, you are missing out on one of the most useful social media tools available. Hootsuite allows you to integrate all of your different social media platforms including Twitter, LinkedIn, Google +, and Facebook so you can post to all of them simultaneously. You can follow all of your feeds through their system and, most useful if you’re going to be on the go, you can schedule posts long in advance so they go out even if you’re out yourself.
2. Mention – While we all probably have Google Alerts set up to help us in our business, it’s not really a great platform. It doesn’t give you a lot of control. Mention, on the other hand, is a simple, easy to use platform for tracking who is talking about you or anything else online. The UI is intuitive and easy to get a hang of, and it is highly customizable to fit the way you want to work.
3. ManageFlitter – The biggest problem with Twitter is that it’s easy to get lost in the noise of it all. So many people talking, you have to spend hours trying to search for valuable tweets. ManageFlitter helps you get a better handle on what’s going on, on your feed. It can help you find the most relevant people to follow, it can make sure that you’re not following inactive or spam accounts, it can help you find the most optimal time to tweet and schedule them, and it can even give you analytics. Some of the features are paid, but you can sign up for a free account to give it a try.
4. Komfo Analytics Tool – Speaking of analytics for social networking, Komfo has come out with a free analytics tool for Facebook. There are more of these out there, but the problem is that most of them try to do too much. Komfo’s product gives you very basic, easy to understand data and helps you really get a grasp on what it actually means. It’s also not very resource intensive. I was able to check it from my phone, which uses Verizon Internet Service, and had no problems like I do with similar tools that don’t have apps.
5. Rignite – Rignite is another social media monitoring tool, but it’s one that’s great for teams. Not only can you keep an eye on what’s going on on Twitter, Facebook, YouTube, and several other platforms, you can have your entire team on the account, chat with one another about what’s going on, and assign tasks to different team members to follow up on.
6. Compfight – The last thing that you want in a business is to get involved in a copyright fight over a picture that you thought was free. Compfight makes it very simple to search through Flickr based on keywords and look for Creative Commons licensed photos that you can use in your marketing materials. It even provides you with the HTML code so you can give proper attribution to the photographer or owner of the picture. This keeps your marketing materials nice and legal, and makes them easier to find.
Michelle Smith is a freelance writer with a focus on marketing and social media. She can be found reading and writing in her home in Boca Raton, Florida. Michelle is looking forward to receiving your feedback at email@example.com.