There’s a lot of talk about how powerful social media is as a tool to market on a global scale, but what about locally? For most small businesses, reaching the prospects that are located within a certain geographical range is of the utmost importance. The good news is there are ways that you can hone your approach so that it’s more targeted to local users. It starts with spending time on the right sites and platforms. That said, here are 10 such social sites that are excellent for local marketing.
Facebook – Not only is it the most popular social network, but it’s also a very powerful and effective tool for connecting with local prospects. Make sure your Facebook business page is complete and accurate, including geographical location and contact information. This will help you get more traction in the local market.
Yelp – With more than 140 million active users, Yelp has become one of, if not the most trusted resource for online reviews. And since 88% of consumers say they trust online reviews as much as they do personal recommendations from friends and family, having a strong presence on this site is critical. Don’t forget to encourage your happy customers to share their experiences and help boost your rating.
Google+ – When local qualified leads look for the products or services you offer, chances are they use Google to do so. For obvious reasons, this search engine giant gives precedence to its own listings, which means that being present and active on Google+ will get your site ranked higher.
Foursquare – Yes, it’s still around, and yes, it’s still pretty popular. Users particularly like the local check-in site because of its gamification features, such as the ability to earn badges and collect points. You can use Foursquare to extend offers that will draw local prospects in and hopefully convert them into paying customers.
Instagram – If you’re not yet familiar, photo sharing network Instagram now offers a feature that allows users to add a “geotag” to their posts. This essentially lets you hyper-target those prospects that live in a certain geographical area for much more localized marketing.
Pinterest – Another image-based social site, Pinterest is a great tool for delivering relevant content to your local audience. The key is to figure out what types of posts your ideal prospects are “pinning” and then hone your approach accordingly. Don’t forget to use the right keywords in your profile and on all relevant posts to further attract local traffic.
YouTube – If you’ve read any of our previous blog posts, you already know the importance of incorporating video into your marketing strategy. YouTube, in particular, performs incredibly well with search engines. To start taking advantage of YouTube for small business marketing, begin by creating your own channel and post keyword optimized videos there for greater exposure online.
Angie’s List – Depending on the industry you are in, Angie’s List could be a very effective tool to help you reach more local leads. While it does cost money for businesses to join, the investment can easily pay off when local prospects turn to the online listing platform to find recommended service providers (like you) in their geographical area.
Meetup – A big part of small business marketing is networking with the right people. Meetup is a great place to start making those connections and building that network with locals in your area. Use the site to search for upcoming events that might be worth attending, or set up your own local get together.
Snapchat – Did you know that 60% of all smartphone users also happen to be Snapchatters? Yet, only 5% of marketers are currently using the platform. You can take advantage of this disconnect by using Snapchat’s latest local features, like ‘Add Me URLs,’ ‘Snapcodes,’ ‘Stories,’ and, of course, geofilters.
As you can see, there’s plenty of opportunity to be had when it comes to using social media to market your small business to local prospects. If you could use help with any of these platforms or just need some guidance with your overall social media marketing strategy, contact us today. We can develop a customized strategy that will help make 2017 your most successful year yet!