Challenge: Yale School of Public Health wanted to increase their online visibility in an effort to engage their audience and reach more health experts to read their magazine. Their marketing budget was modest.
Goal: To increase the audience on Facebook and encourage contribution by health experts.
Description: This client came to me looking for coaching on how to manage Facebook and Twitter. I coached him on everything within Facebook, as well as Twitter. I developed a branded quote and student spotlight template for their Facebook page that received raving reviews.
Client Feedback: “I have worked with Cindy directly on training and marketing initiatives surrounding social media and have always found her to be professional, knowledgeable, versatile and very pleasant to work with. She has come to our assistance on social media matters big and small and has helped to guide us through the sometimes confusing thicket of these emerging platforms.”